3 Reasons Good Web Design Matters
If you want to make money online, good web design is a must.
In today’s post we give you three reasons why.
Why Web Design Is So Important
1) First impression matters.
Good website design is a chance for you to shape how people think of your brand.
Think of your own online activity. What do you think of a business when you land on their website and it’s ugly? How do you feel when it’s cluttered with text or it looks like it’s straight out of the 90s?
Contrast that with how you feel with a good homepage: clean, nice to look at, and minimalist.
Check out some examples for inspiration.
2) People are unfairly subjective.
At the end of the day your customers are biased.
Yes, the most important aspect of your website is how it functions. But that’s not all. If your website isn’t designed very well, potential customers aren’t going to stick around.
There’s simply too much competition with better-looking websites.
So make a website that achieves its purpose. But also make sure that it looks good while doing it!
3) You need to educate your visitors.
The modern consumer is in a unique situation compared to just 10 years ago.
They have more access to information, more choices on where to spend their money, and more advertisements constantly competing for their attention than ever before.
In short, the power is in their hands. That’s where the concept of “educating vs. selling” comes in…and good web design can help.
People don’t want to be sold to. Instead, they want to solve their problems.
They want to be educated, and good website design is a way of prioritizing this over self-promotion.
Good Web Design = Good User Experience
Good web design focuses on the user experience, how it can help them educate themselves, and saves the selling for later. Check out our ultimate guide to content marketing for our own take on this.
Put user experience over making a quick buck and you’re heading in the right direction.
And if you need any help with web design, we have a recommendation for you…
Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at firstname.lastname@example.org or call us at (718) 855-1919!