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The marketing funnel. While it’s a fundamental concept to understand, the term is used so widely that it can actually describe multiple things. In this post, we cover the most important elements of what a marketing funnel actually is, why it’s important to understand, and some action steps you can implement immediately in your own...

Email marketing is so important – use this guide to see how to do it effectively, and learn some tools that you can use to enhance your own email marketing. If you want a cheat sheet of our ultimate guide, be sure to download it for easy reference. Table of contents Why is Email Marketing...

Today we are talking about link building. We will cover what it is, why it’s important, and some main tips for getting started. What Is Link Building? Link building is the process of getting links from other websites back to your own. These are usually either links to your homepage or links to specific sub...

Today we are covering Facebook posts. Why they matter, how to know if they’re doing their job or not, and some tips for how to get the biggest bang for your buck. Why Facebook Posts Matter For Your Business First, there are over 2 billion monthly users on Facebook. That means you have a ton...

Lead magnets are essential if you have a company website. They build your email list and attract more visitors. They also position you as an authority in your niche….and as somebody that your audience can trust. So how do you make them? Today that’s exactly what we are sharing: our three main rules for creating...

Your Facebook business page is one of the most important marketing tools you have. There are over 2.8 billion monthly users on the platform, and the number is only growing. A lot of potential customers for your business! Today we are sharing our top five tips for how you can improve your Facebook business page,...

If you are doing content marketing (as you should), you’ve likely said this to yourself at some point: I’m out of ideas! This can bring feelings of panic, frustration, and disappointment. Especially when you consider that many experts say one new piece of new content per week is the minimum! Not to worry; we’ve got...

Knowing how to write the perfect blog post is important. It gets better results with your content and is much better for lead generation. It’s also something every company with a content strategy should know how to do. So that’s what we are covering today: our three main tips for writing the perfect blog post...

Knowing how to run Facebook ads can be a wonderful addition your marketing toolkit. When done correctly, they can drive traffic to your website, produce more email leads, and win you more customers. Today we are talking about why they are a good investment, practices to avoid with Facebook ads, and our best tips for...