Read up on the latest industry news, tips and trends!

SEO stands for Search Engine Optimization. This is basically the process of increasing the quantity of “organic traffic” (non-paid, and usually Google) to your website.  You can see why SEO would be important. Do it right, and you drive traffic to your website (and then customers). Do it wrong, and making money is a whole...

“Giving Tuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world.” https://hq.givingtuesday.org December 1st is Giving Tuesday, but there are ways you can connect with your donors and give them a way to help every single day. Now is the perfect time to kick off...

Nonprofit organizations need a website that demonstrates seamless navigation, eye-catching design, and a clear call to action. These elements keep your audience engaged and encourage site visitors to become digital donors. Lúgh Studio specializes in using Fundraise Up technology to create a custom landing page branded especially for your organization that does just that Through...

Now that we’ve covered updating your website and leveraging your social media accounts, it’s time to talk video. In the world of digital marketing, video reigns supreme. In fact, 83% of marketers believe that video is becoming increasingly important since face-to-face interaction is limited.  Now, with more people home and online, nonprofit organizations can really...

In the last post, we talked about how important it is to have an updated website so that potential donors have the best experience possible and generate more donations for your organization. Next up, we will talk about how to successfully integrate social media.  If you ever thought that social media marketing might not be...

Nonprofit organizations need support more now than ever. Don’t let social distancing or budget cuts keep you from amping up your digital marketing. Luckily, there are proactive steps your organization can take to build up a presence and attract more leads and potential donors. The best part? You can keep costs low while continuing to...

As a nonprofit organization, your main goals are to promote your cause and generate donations. Now more than ever, it is extremely important to have a clear strategic plan to ensure potential donors are being directed to your organization. This easy to implement marketing approach will help you define your goals and create a clear...

Now is the time to adapt – not abandon.  We’re seeing more businesses and event organizers launch their events online as opposed to canceling them. While nothing will replace the unique benefits of face-to-face gatherings, virtual conferencing— if done correctly and thoughtfully — can yield powerful results.  You’ll be glad to know there are proactive...

Brands and businesses need support right now. But as a business owner, don’t let social distancing or budget cuts keep you from playing the digital game. It’s never been a better time to work your digital marketing muscle. Luckily, there are proactive steps your business can take to build up a presence and attract leads....