Interactive content can be defined as any kind of content that encourages user participation. This can be anything from quizzes and surveys, to maps and calculators.  In the world of content marketing, this kind of content can drive great results for small businesses. But how do you get started with it? Today we are discussing...

Website design is a vital component of your company. In fact, if you have any online presence at all, it’s one of the most important areas you need to succeed at. But what exactly is website design, and what do you need to know about it? Find out today in our ultimate guide to website...

Converting leads into customers is a critical aspect of any business’s success. However, it’s not always straightforward. Plus, depending on your experience, it can be difficult to know where to start. Today we are covering some of the best ways to convert leads into customers. We go over 13 different strategies most businesses can use...

Working with the right influencers can be a great marketing strategy for just about any company. That said, many people also wonder if influencer marketing for small businesses is just as effective. The short answer: yes. The long answer: only if you have the right strategies in place! Today we are covering everything you need...

In New York City’s Times Square, a company called Welcome to Times Square is revolutionizing brand exposure. In collaboration with Lúgh Studio, they have launched a mobile-ready website that allows visitors and advertisers to showcase themselves or their brand on the iconic Times Square billboards. User-Friendly Platform Lúgh Studio developed a website that streamlines purchasing...

Average customer value (ACV) is one of the most crucial indicators of success for a business. Not only is it an indication of a profitable business, but gives you valuable insight into your company as a whole.  In our latest ultimate guide, we will be covering why ACV is so important. We will also show...

If you want to capture attention with video, this post is for you. Today we are covering why video is such an important part of your marketing strategy. This is true for both larger businesses and nonprofit organizations. We will also give you tips on how to capture attention with video. Implement just a few...

An FAQ chatbot can be a great addition to any organization, nonprofits included. Available constantly, and able to help answer the most common questions, this kind of chatbot can play an instrumental role in aiding your audience. Today we will talk about five main benefits of implementing an FAQ chatbot. We will also go over...

As society develops, so too do the technologies that we all rely on. Technology trends are constantly coming and going. That makes it essential for organizations to adapt to them (and respond to them) if they want to stay competitive. With this in mind, we have put together a list of the topic nonprofit technology...