Effective logos are one of the most underrated aspects of a successful online business. They are memorable, catchy, and ideally, attract new customers.  That’s why we are sharing 10 examples of effective logos done right. So you can get inspired…and go create your own. Why Are Effective Logos So Important? Let’s get started with this...

Today we are talking about building backlinks. Specifically, strategies you should avoid (and things you should avoid) when building backlinks to your website. And of course…why you should care in the first place. Let’s get started! Why Should I Care About Building Backlinks? Great question. To understand the answer, it’s important to understand how “domain...

The Digital Donor The traditional donation process used to send mail and surveys through the post office. Then, a non-profit organization would send back a custom form to fill-out. Fast forward to the present day donation process, and you will find more and more donors connecting and engaging through the emergence of technology. These newborn...

Skills in hosting virtual events have become increasingly valuable over the last decade.  More workers than ever are remote, and virtual events can be hosted for a fraction of the price. But how to do it?   Check out our top four tips! Top Tips For Hosting a Virtual Event 1) Tie your event to a...

A few days ago we covered five of the best lead magnet ideas to catapult your lead generation. In lead magnet ideas part 2, we’ve got five more. Let’s dive in. Lead Magnet Ideas: 6 – 10 1) E-book An e-book is perhaps the quintessential lead magnet. That’s because it’s a professional way to showcase...

If you want leads for your business, you need to be using lead magnets. These are “freebies” that a prospect will typically get in exchange for their email.  This provides value to them, while also bringing them into your ecosystem to be marketed to. Today we are covering five of the best lead magnet ideas...

Usability testing is essential for any company’s website. It allows you to see your website and its content with fresh eyes, picks out any obvious errors you might be missing, and ensures the best user experience possible. But how do you get started with it? To help you plan your next round of usability testing,...

Small businesses often require outside financing to get started.  Unfortunately, like in many areas of life, the financial service sector often discriminates against more disadvantaged communities. This makes securing funding for minority business owners particularly difficult, and perpetuates unfair distribution of wealth in companies.     TruFund’s Mission This is the context in which we started working...

Every business needs a good, effective logo. It grabs the attention of potential customers, improves the overall user experience on your website, and builds your online identity.   But where do you start? Today we go over our top four tips for making an effective logo. Four Tips For An Effective Logo 1) Understand Your Brand...