Lead generation is vital to your organization. This is true whether you are a for-profit company or operate in the non-profit sector like many of our clients. The fact is, regardless of your end goal (customer or donation), lead generation is often where you start the entire process. So what should you expect from lead...

Knowing how to correctly price your products and services is essential to the long-term longevity of your company. Price them too high? You won’t get enough business to stay profitable. Price them too low? You aren’t earning what you’re worth and quite literally selling yourself short. Today we cover everything you need to know about...

The year is almost over. Regardless of whether or not you reached all of your business’s goals, it’s time to start planning. Today, Lúgh Studio presents our ultimate guide to a successful quarter one (Q1). So you can get your 2022 started right and have the best year possible. In it we will cover why...

Knowing how to manage client relationships is an essential part of running any company or agency. And just like finding clients, managing relationships with them can feel overwhelming. But it doesn’t have to be. Today we are talking about why managing client relationships is so important. We will also share some of our top tips...

It’s midway through December. 2021 is almost over, and like every year, we here at Lúgh Studio are reflecting back on the past 12 months. Today we thought we’d share some of the biggest lessons we’ve learned in 2021, along with where we learned them. Apply them to your own business for a more successful...

This time of year, many companies and nonprofit organizations are in the process of planning their Christmas campaigns. And for good reason: Christmas campaigns are some of the most important of the year. Today, we are going over why you should be running Christmas campaigns, how you can effectively plan and execute one, and examples...

We’ve covered numerous times on our blog how important content marketing is to your business goals. It establishes you as an authority in your industry, helps your audience, and makes it more likely that they become customers.  But how about the kind of content that your audience inherently trusts and is more effective than almost...

Convincing people to give money to a nonprofit can be challenging. They often either don’t want to donate at all, or already have and aren’t looking to give more. That’s why fundraising campaigns can be difficult. In order to help you out, we’ve created a master guide to better fundraising. So you can increase the...

A lead generation process is important for any company. Regardless of industry. Assuming it’s set up correctly, it’s a process that builds a solid foundation for your company and ensures consistent sales over the long term. Today we cover eight important steps to building a lead generation process that works. So you can generate more...