B2B lifecycle email marketing is an email system based on the different stages a B2B client will usually take. It includes emails for everything from first touch to renewal, and uses behavior and account-specific content to trigger the right messaging. Ignore it and you make less money. Embrace it, and you make more (and keep...

At Lugh Studio we have written several times about the role of nonprofit funnels. But a topic that’s just as important? The importance of micro-donation funnels specifically. A micro-donation funnel is a great way to engage a broader base of supporters. Set it up correctly, and you can build awareness, create advocates for your cause,...

We have written before on how AI will affect nonprofit organizations. But in this post? We get more specific about AI for nonprofits. Specifically, ten best practices your organization should remember when using the technology. Implement this list, and you will be able to scale your impact more efficiently (and make better decisions overall). Let’s...

For nonprofits that want to build awareness and increase their impact, one platform usually isn’t enough. Effective modern marketing isn’t just on one channel; it’s on several. This is why multi-channel marketing for nonprofits is so essential. In our latest ultimate guide, we give you our playbook for expanding to several channels at your organization....

Many nonprofit website tips are either outdated or ineffective. Maybe they worked in the past, but as they say: “what got you here won’t get you there.” In this post, we dive into 15 current tips for your nonprofit website. Act on them, and they will boost donations, attract volunteers, and make it easier for...

For any successful nonprofit organization, marketing plays a crucial role in its growth and sustainability. But this growth doesn’t happen by accident. Almost always, a strategic system of nonprofit marketing operations is operating in the background. If your organization is trying to grow, this guide to nonprofit marketing operations will help you along. Check it...

Email marketing is still one of the highest ROI marketing channels. Unfortunately, that’s only true if your emails actually reach the inbox. This is where email deliverability in 2026 comes in. In our latest post we are covering what you need to know. Ignore email deliverability in 2026, and you risk wasting your time and...

Whether you’re a nonprofit or business, good brand messaging is essential. It’s how you stand out from your competition. It’s also how you build real trust with your audience by showing them exactly how you can help. But here’s the thing: brand messaging isn’t just about making a clever tagline. Instead, it’s about crafting a...

No matter what kind or organization you are, you never want to confuse people. Confused people don’t donate, volunteer, or choose to support your cause. This is why clarity in nonprofit marketing is so important.  In 2026, our inboxes are shorter and our attention spans are shorter than ever before. The organizations that inject clarity...