Read up on the latest industry news, tips and trends!

There are many conversion rates you can measure to see what percentage of your leads are taking certain actions. But which ones are actually worth your time?  Today we’ll be covering five that you should consider tracking. Five Conversion Rates While not all of these conversions will be applicable to you, these are the ones...

Last week we gave you a general guide on keyword research, as well as why it’s important. Today we are diving a bit deeper with rules to follow when conducting keyword research. Keyword Research Rules 1) Long-tail vs. short-tail The first keyword research rule concerns the lenth of keywords you should be targeting. Short-tail keywords...

Odds are you make a lot of content at your business. While that’s a valuable way to spend your resources, you probably aren’t taking full advantage of your content’s “shelf life.” That’s what we’re covering today. Why repurposing content is so important, and three tips for doing it most effectively. Why It’s a Good Idea...

Lead generation is one of the most important things to master as a business owner. It’s the fundamental first step of bringing in new business, and essential to building an audience that repeatedly buys from you. In today’s ultimate guide to lead generation, we cover everything you need to know to master the process. What...

Keyword research is the act of researching topics that your audience is searching for and creating content based off of those topics.  It’s a fundamental part of any successful content strategy. But why is it important, and how do you do it?  Read our post to find out. Why Is Keyword Research Important? If you...

Marketing on Instagram can be quite useful for your business. It can raise awareness of your brand, bring in more leads and win you more customers. But what if you want to do more than just post pictures? Today we’re covering five ideas for effective Instagram marketing. Five Ideas For Instagram Marketing Post discounts for...

Running Google Ads can be one of the best decisions you make for your business. It puts your business in front of qualified potential customers, and can often result in a huge return on investment. While a complete guide to Google Ads is out of the scope of this article, today we’ll be covering some...

If you want to make money online, good web design is a must. In today’s post we give you three reasons why. Why Web Design Is So Important 1) First impression matters. Good website design is a chance for you to shape how people think of your brand. Think of your own online activity. What...

A good home page is essential to your success as a business owner. We’ve talked before about general advice for optimizing it. Today, we are getting more specific with the most important elements of a homepage that converts. Elements of a Good Homepage 1) Logo This is the first thing a good homepage needs. Your...