We have talked numerous times about the importance of good copywriting. It acts as the glue that brings together your organization’s communication and, done well, can convince people of the message you are trying to convey. Still, even if you have become a copywriting master, there is always room to improve. With that in mind,...

Growing an email list is important for your organization, no matter if it’s a nonprofit or a private company. That’s why we shared ten ways to get more email subscribers. Today, we are continuing with Part 2. Below you’ll find ten more ways to grow your email list, as well as advice on how to...

Video marketing is an essential tool for nonprofits. Not only does it have a number of benefits, but it’s also the preferred content type for much of your audience these days.  However, effective video marketing for nonprofits requires a plan. Dive into our post today for everything you need to know. Why Video Marketing is...

Quality search engine optimization (SEO) is an essential aspect of digital marketing for any business or organization. It increases a website’s visibility and drives more traffic over time. This positively drives many other “sub goals” that most organizations have. Are you looking to improve your SEO? Here are 12 actionable tips on how to use...

Networking for small businesses is an essential part of growth. Indeed, by connecting with other professionals and potential clients, there are a whole host of benefits most businesses in just about any industry can experience.  That’s exactly what this guide is for: everything you need to know about networking for small businesses. In this guide,...

Promotions are a key tool for small businesses. Done right, they can effectively attract new customers, reward loyal ones, and ultimately drive sales.  But with so many businesses offering promotions, it’s important to stand out from the crowd. In this post, we’ll explore why promotions are so useful for small businesses. We will also share...

As we have talked about numerous times, email marketing is essential for most businesses. But how do you add more subscribers? Yes, email marketing (whether or not that includes a consistent newsletter) is a vital part of your marketing plan…but you need to have a sizeable list in the first place. This is the topic...

A few months ago we covered some of the best ways to provide immediate value to your clients. In this article we covered 5 specific tactics. Today we are delivering “part 2.” Enjoy these tips and test out the ones you think are most applicable to your own client’s situation.  How To Provide Immediate Value...

In recent years, virtual fundraising events have become increasingly popular among nonprofits. The COVID pandemic, in many ways, has only accelerated this trend. After all, for a few years, traditional in-person fundraising events were nearly impossible. This made virtual fundraising events a necessary alternative. All things considered, hosting a virtual fundraising event can have a...