Read up on the latest industry news, tips and trends!

Brands and businesses need support right now. But as a business owner, don’t let social distancing or budget cuts keep you from playing the digital game. It’s never been a better time to work your digital marketing muscle. Luckily, there are proactive steps your business can take to build up a presence and attract leads....

#GivingTuesdayNow on May 5th is fast approaching but there are still ways you can connect with your donors and give them a way to help. To maximize your time and energy preparing, we put together a few ideas worth sharing: Prove Your Proposition  #GivingTuesdayNow emphasizes opportunities for how donors can give back to communities. How...

The rise of AI-technology and consumer-driven behavior greatly influence the way we do business each day. Ever since the launch of Amazon’s Alexa and Apple’s Siri, consumers are conducting more and more searches with voice.  With nearly 40% of Americans using voice to order groceries or read the latest news, it’s not surprising that companies...

Our goal at Lúgh is to support your business the best way we can. In response to Covid-19, we have now set up our entire team to fully work remotely and are back at full capacity. Anything we can help you with, we are prepared to do so.  Over the years, some of our team...

What makes a high-performing news site? Aside from having loads of relevant articles published daily, the quality of content and overall branding is what truly sets a great news site apart from its competition.  As a website owner, your goal is to provide readers with a meaningful reading experience while respecting the value of news....

With all the social media channels out there, it’s no surprise that nonprofits feel stumped when it comes to choosing the best one. But, the truth is, not every social channel will meet your needs, goals or target audience…and that’s ok! Whether your nonprofit is new to social media or has a long-established record, we’ll...

Social media marketing can be a wonderful addition to your nonprofit marketing. When implemented with a clear plan, you can yield tremendous results, hopefully bringing you more donations. Check out our 5-step solution on how to integrate social media into your overall nonprofit strategy. Step 1 –– Create a Plan of Action First, determine what your...

Unless your content went viral and broke the internet, don’t expect significant traffic activity overnight. Driving steady traffic to your nonprofit website requires strategy, consistency, and time. Nowadays, it doesn’t matter if your website is nicely designed, meets industry standards or ranks fairly on Google search results. Nonprofit organizations are competing for online attention. Therefore,...

As a nonprofit organization, your goal is to promote your cause, influence people and generate donations. As much as this sounds easy in theory, it requires a clear strategic plan. Luckily, you can follow Lúgh Studio’s 3-step marketing approach. It will help you create a clear roadmap, define your goals, and ultimately win donations for...