Read up on the latest industry news, tips and trends!

In the last post, we talked about how important it is to have an updated website so that potential donors have the best experience possible and generate more donations for your organization. Next up, we will talk about how to successfully integrate social media.  If you ever thought that social media marketing might not be...

Nonprofit organizations need support more now than ever. Don’t let social distancing or budget cuts keep you from amping up your digital marketing. Luckily, there are proactive steps your organization can take to build up a presence and attract more leads and potential donors. The best part? You can keep costs low while continuing to...

As a nonprofit organization, your main goals are to promote your cause and generate donations. Now more than ever, it is extremely important to have a clear strategic plan to ensure potential donors are being directed to your organization. This easy to implement marketing approach will help you define your goals and create a clear...

Now is the time to adapt – not abandon.  We’re seeing more businesses and event organizers launch their events online as opposed to canceling them. While nothing will replace the unique benefits of face-to-face gatherings, virtual conferencing— if done correctly and thoughtfully — can yield powerful results.  You’ll be glad to know there are proactive...

Brands and businesses need support right now. But as a business owner, don’t let social distancing or budget cuts keep you from playing the digital game. It’s never been a better time to work your digital marketing muscle. Luckily, there are proactive steps your business can take to build up a presence and attract leads....

#GivingTuesdayNow on May 5th is fast approaching but there are still ways you can connect with your donors and give them a way to help. To maximize your time and energy preparing, we put together a few ideas worth sharing: Prove Your Proposition  #GivingTuesdayNow emphasizes opportunities for how donors can give back to communities. How...

The rise of AI-technology and consumer-driven behavior greatly influence the way we do business each day. Ever since the launch of Amazon’s Alexa and Apple’s Siri, consumers are conducting more and more searches with voice.  With nearly 40% of Americans using voice to order groceries or read the latest news, it’s not surprising that companies...

Our goal at Lúgh is to support your business the best way we can. In response to Covid-19, we have now set up our entire team to fully work remotely and are back at full capacity. Anything we can help you with, we are prepared to do so.  Over the years, some of our team...

What makes a high-performing news site? Aside from having loads of relevant articles published daily, the quality of content and overall branding is what truly sets a great news site apart from its competition.  As a website owner, your goal is to provide readers with a meaningful reading experience while respecting the value of news....