Read up on the latest industry news, tips and trends!

You’ve likely heard that good copywriting is important to your success as a business. But how, exactly? And what sort of things does it help with? Today we are briefly covering what copywriting is, as well as some examples of how it can help your business. What Is Copywriting? This is the first question we...

Cold email outreach can be an essential part of lead generation. When done right, it brings in new clients, grows your network, and makes your business more profitable. Interested in trying it out? Here are Lugh Studio’s four main tips for doing it correctly. How To Do Cold Email Outreach The Right Way  1) Be...

If you are serious about effectively marketing your brand, you’ve likely heard of buyer personas.  That’s what we’re covering today: what they are, why they’re important, and how you can effectively implement them for your own business. What Are Buyer Personas? Buyer personas are semi-fictional representations of the sort of people you want as customers....

Content marketing has become a buzz phrase – you hear it all the time, know it’s important, but may not know how to do it. Today we’re going over everything you need to know to create great content, build an audience of fans, and win more customers over time. Lugh Studio’s Ultimate Guide to Content...

Today we are talking about email automations. What they are, why you need to have them, and the three most important automations for just about any business. What Are Email Automations? These are simply sequences of emails (called flows or autoresponders) that you automatically send to people on your email list at different points. Your...

Landing pages (often called “lead capture pages) are one of the most important parts of an effective lead generation strategy.  Unfortunately, many companies don’t fully utilize them and focus completely on optimising their home page. While this is important, a good landing page often has higher conversion rates than a typical home page.  That’s why...

Want to use Instagram to grow your business? You’ve come to the right place. Today we’re sharing five main tips for leveraging Instagram to market your business and win more customers. Five Tips For Instagram 1) Optimize your account in the right way. Before you even think about posting content, it’s important that you have...

It’s a valid question, and if you’re interested in paid advertising for your company, an essential one. Both of these platforms reach billions of people – but which one is right for you? That’s what we’re covering today: some background in whether Facebook ads or Google ads are right for you, and the major differences...

If you want to excel at SEO, knowing which SEO tools to use is essential. This is why we’re covering them today. The importance of SEO tools, as well as the five you should check out. Why Using SEO Tools is so Important Writing content without using SEO tools is essentially writing in the dark....