9 B2B Marketing Tools To Use In 2024

In B2B marketing, having the right tools can make all the difference. Effective B2B marketing tools not only make you more productive, but give you valuable insights that can drive business growth.

Today we are listing nine of our favorite B2B marketing tools. These will improve your marketing regardless of the specific industry you’re in. 

9 B2B Marketing Tools For Every Organization

1) HubSpot

We start our list with HubSpot. This is a comprehensive marketing, sales, and service platform that helps businesses grow better. Quite well-known in the marketing world, HubSpot is one of the best platforms out there for an “all in one” hub. The tool offers core features like email marketing, social media management, SEO tools, and analytics. Their CRM system also makes it easy to integrate with other softwares and tools. This makes it quick to develop an entire marketing stack in one place.

HubSpot is a great fit for larger organizations. It has a ton of features that are suitable for bigger companies, but can be a great platform for just about any B2B. However, because of the relatively expensive price point, it’s A tool that not everybody can afford. 

2) Marketo Engage

Marketo is another great B2B marketing tool you should consider. As an Adobe company, Marketo has become one of the most popular marketing platforms for a number of larger companies. 

There are a number of things that Marketo simplifies. These include managing campaigns, nurturing leads, and measuring overall performance. Considering many B2B organizations are typically spread across multiple platforms, this centralization is a gamechanger. If you are looking to personalize your marketing at scale, give Marketo a try.

3) LinkedIn Sales Navigator

With over 900 million users, LinkedIn is a platform all B2B companies should consider. With a ton of opportunities (as well as a reputation for a great overall ROI), more and more companies are taking the platform seriously – and for good reason. Still, knowing how to best utilize the platform can feel overwhelming. How do you reach out to the right people? How do you put your LinkedIn marketing efforts on autopilot? What are the hidden capabilities of the platform?  

That’s where LinkedIn Sales Navigator comes in. This is a powerful B2B marketing tool for people looking to take full advantage of LinkedIn. It provides advanced search capabilities so you can find the perfect people to reach out to. In addition, the tool also gives you personalized lead recommendations and insights into prospect activity. All this helps you find potential leads and build meaningful relationships with prospects.

4) SEMrush

Search engine optimization is essential for most organizations. This is how you get found, establish yourself as an authority, and educate new people with your most popular content. Plus, even as things change with AI, SEO continues to be important. That’s why you need a tool that you can help you with.

One such tool is SEMrush. This is a versatile digital marketing platform that offers a number of important SEO capabilities. This includes competitor research, keyword rankings, and backlink analysis. With such a comprehensive suite of tools, quality SEO has never been easier.

5) Google Analytics

Google Analytics is an essential tool for any marketer. It provides detailed insights into website traffic, user behavior, and campaign performance. Because of its robust access to data, Google Analytics makes it much easier to make date-driven decisions. This makes continual optimization of your marketing efforts much easier.

As a B2B marketing tool, Google Analytics really shines. You can use the platform to track conversions, understand customer journeys, and measure the overall effectiveness of your marketing efforts. If you want to get better at all your marketing efforts, you need to take data seriously. Google analytics can help!

6) Mailchimp

Email marketing has one of the highest ROI’s of any marketing platform. In fact, according to some studies, for every dollar you spend on email, you get 44 dollars back. How’s that for an investment?

It can be difficult to know where to get started with email marketing. But with Mailchimp, it doesn’t have to be. Here are just a few of the things Mailchimp can help with:

• Creating targeted email campaigns
• Segment various audiences
• Analyze email performance in depth
• Setting up email automations 

On the plus side, Mailchimp is easy to use and trusted by businesses everywhere. Check it out!

7) Hootsuite

Hootsuite is a social media management platform. Used properly, it allows you to schedule posts, track social media activity, and engage with your audience across multiple social networks. This is essential if you spend time on social media marketing. 

While there are many tools that help with your social efforts, the draw of Hootsuite is ease of use. Because you can manage all your social media accounts in one place, all your efforts become much more organized. This is essential if you are trying to make social media work for your brand.

8) Drift

We’ve all heard of chatbots. We know what they do and how useful they can be. We’ve also all had negative experiences with them. When set up incorrectly, there’s simply no replacement for a real human.

Thankfully, Drift changes that. This is a conversational marketing platform that uses chatbots and AI to engage with website visitors in real-time. For B2B marketers, Drift helps not only to capture and qualify leads, but to move them to meetings with sales reps. This streamlined approach makes Drift an incredibly useful B2B marketing tool for lead generation. 

9) Canva

Lastly, no list of B2B marketing tools is complete without mentioning Canva. This is a graphic design tool that allows marketers to quickly and easily create visuals. In 2024, this is essential, as social media, email, presentations (and just about every other channel) has become more visual. 

Like many of these tools, the main draw of Canva is how easy it is to use. You simply don’t need extensive design skills to make images that look great. Its drag-and-drop interface and customizable templates make image creation a breeze. If you are trying to step up your marketing game, it’s worth checking out.

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