Email Marketing: What It Is and How To Do It

Email marketing has exploded in popularity, and it seems like every business is implementing it to some extent.

You may have heard that “the money is in the list.”

That’s true.

Today we are talking about what email marketing is and how to do it most effectively.

What Is Email Marketing?

Email marketing is the act of building a relationship with (and marketing your products and services to) your current and/or potential customers.

It takes place with the use of an ESP, or email service provider. Email marketing can basically be about anything that has to do with your business.

Want to tell new email subscribers your company’s origin story?

Planning to offer your email list holiday discounts on your main product?

Need to spread awareness of a new release you have coming up?

These can all be done through email.

Why Is Email Marketing Important?

It’s a direct line between you and your customers.

That’s perhaps the biggest benefit of setting up an email list. And, after all, direct communication = relationship-building.

However, your email list is also one of the only assets you truly own.

Have a large following on social media? 

You are at the mercy of Facebook or Youtube changing their algorithms.

Legally speaking, though, you own your email list.

Ready to take advantage of the power of email marketing?

Read on and find out how! 

How To Do Email Marketing Effectively

If you want to give it a try, there are a few best practices you should follow.

1) Get an Email Service Provider that matches your needs.

While all ESP’s perform more or less the same functions, think about whether or not you need advanced features.

Check out our guide to the best email services.

2) Always write a good subject line.

This is the only way to get your email list to open your emails.

They should be short and benefit-driven.

3) Have a clear call-to-action in your emails.

Your email list subscribers should know exactly what they need to do after reading your email.

Is it clicking on a blog post link, or going to a product listing on your website?

Make the “next action” easy and clear.

Now It’s Your Turn!

Email marketing, when done right, is definitely worth your time.

Regardless of what kind of industry you’re in!

Check out how to start an email list. You and your business will be glad you did.

After all….the money is in the list!

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!