company newsletter

7 Company Newsletter Tips

A company newsletter is a powerful tool for engaging with your audience. This is true regardless of your organization. 

In this post, we explore a few reasons why a company newsletter is so important to have. We also give you seven tips for creating a results-focused newsletter at your own company. 

Why A Company Newsletter Is Important

A company newsletter serves multiple purposes at your organization. Done right, it can significantly contribute to various company goals. Here are five reasons a company newsletter is so important:

Communication

At its most basic, a company newsletter is a way to communicate with your audience. Email is a channel that you own, and consequently one you can use however often you’d like. This kind of communication ensures that everyone is informed about the latest company news, product updates, or upcoming events.

Engagement

Your audience wants to hear from you. That said, you need to make sure that what you are sharing is either interesting or relevant to them. A company newsletter is a great way to do this. By sharing quality content, newsletters help maintain engagement with your audience.

Brand Awareness

What are your organizational values? What do you and your team stand for? These are questions you can answer with the consistent communication of a company newsletter. Because of that, a newsletter is a great way to build brand awareness. It reinforces your brand message and keeps your company at the forefront of your audience’s mind.

Feedback

Gathering feedback from your audience is incredibly useful no matter what industry you’re in. It provides valuable insights into customer satisfaction. It also gives you an idea of the areas that are ripe for improvement. A company newsletter is perhaps the best channel to do this, because it’s a direct line of communication. Simply send out a survey (and incentivize participation) and you might be surprised by the feedback you get!

Conversion

Lastly, a well-crafted company newsletter is also a great tool for conversion. Let’s be honest: you want to point to tangible results with all the time you spend on newsletter creation. Thankfully, multiple studies point to a large ROI when it comes to a newsletter. You just have to make sure you do it right…

7 Company Newsletter Tips

Let’s now go over seven of the most important tips to creating a company newsletter.

1) Know Your Audience

It’s tempting to create a company newsletter that is based on what your team wants. But that’s not the point. A company newsletter, like everything else you do, should be “customer first.” Because of that, it’s essential to understand just who your audience is. Go from there and tailor your content to their interests and needs. You can also consider segmenting your audience if necessary to provide more personalized content. 

2) Fill It With Engaging Content

Just because you are sending a company newsletter doesn’t mean it’s going to be good. You need to focus on delivering quality content. Assuming you have followed our first step and understand your audience, this shouldn’t be too difficult. Your newsletter might be a combination of company news and industry insights. You might also consider “employee spotlights” to make it more interesting or some form of success stories. Whatever you do, always make your content engaging for your readers.

3) Use Compelling Subject Lines

No matter how great your newsletter is, you still need to get people to open it. That’s where quality subject lines come in. Remember: your subject line is the first thing your audience sees, so you need to make it count. It should be intriguing (but concise) to get people to open it. Use action verbs and personalize it where possible. For more information, check out this guide to crafting high quality subject lines.

4) Keep It Clear and Concise

You can have the world’s best content; if you bury it in a bunch of long-winded paragraphs, nobody is going to read it. That’s why it’s essential to keep things (relatively) brief. Say what you need to say, keep things valuable, and above all else, make it easy to read. Consider breaking up your text with headers, bullet points, or images. This will make it more digestible for your reader. You should also make sure that each section has a clear purpose. If it doesn’t belong – cut it.

5) Remember The Visual Appeal

Good copywriting is one of the most important ingredients you can have for your company newsletter. A plan newsletter that’s nice to read will usually outperform a branded one with boring text. Still – why not combine both? Invest in a clean, professional design that aligns with your brand. You might also use high-quality images and graphics to enhance the visual appeal. This also makes the content easier to read. That said, don’t forget how important good writing is!

6) Stick To A Consistent Schedule

Many companies decide to start a newsletter and then fall off the wagon. This is understandable, but also avoidable. You don’t want to overcommit. Decide on a frequency for your newsletter… and stick to it. Simple as that. This can be weekly, bi-weekly, or monthly. Consistency helps build anticipation and ensures your audience knows when to expect your updates. Most importantly, whatever calendar you go with, be sure to stick to it.

7) Track Your Performance

Lastly, don’t forget how important analytics are. Like all things, your company newsletter will benefit from measuring statistics and learning from them. This is easy enough to do: any email marketing tool will track the performance of your newsletter. Monitor open rates, click-through rates, and other key metrics to understand what’s working – and what’s not. Use this data to continually improve your company newsletter.

Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!

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