Lead Magnets: Three Rules For Success
02/18/21
Content Marketing
Lead magnets are essential if you have a company website.
They build your email list and attract more visitors.
They also position you as an authority in your niche….and as somebody that your audience can trust.
So how do you make them?
Today that’s exactly what we are sharing: our three main rules for creating good lead magnets and utilizing them to build your audience
Make sure your lead magnet is something your audience actually wants.
No need putting all that effort into creating a lead magnet if nobody actually wants it!
This is where audience research comes in.
What does your audience want? What sort of problems are they having? How can you provide the solution?
Online is a great place to start answering these questions.
Check online forums, product reviews, and Facebook groups.
This is where you are guaranteed to find a good lead magnet idea.
Make your lead magnet easy to get.
Your site visitor shouldn’t have to jump through hoops to get to your lead magnet.
In fact, it should really only take a few clicks!
Make sure you read up on the technical side of sending your lead magnet to your audience.
But don’t worry – it’s not that difficult at all!
You should also make sure that your lead magnet signup form is front and center on your website.
For this you can either use embedded forms or popup forms…..as long as it’s easy to find!
Pay attention to the way you offer your lead magnet.
Once you have everything set up, the last step is what you write.
The copy you write here will either make or break your lead magnet offer. Make sure you get it right.
You should make a clear promise to the reader. What sort of benefit are they receiving from your lead magnet?
It’s also important to make your copy short and crisp. Nobody wants to read an essay about why your lead magnet is so great.
Make sure to check out these great examples of successful lead magnets for ideas. 🙂
Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!
