Four Copywriting Books to Improve Your Online Copy
Good copywriting improves every part of your marketing. From your home page to your emails, copywriting not only improves the customer experience, but makes it more likely that your audience takes action.
But how do you make it better?
Hiring a professional copywriter can be expensive. That’s why we made a list of the four best copywriting books. Read these and take action, and you can’t go wrong!
Four Copywriting Books
Ogilvy on Advertising by David Ogilvy
Definitely one of the classics.
Ogilvy, one of the most famous marketers of all time, covers everything you need to know about writing ads that sell. This includes market research, correct positioning, and the most important elements of great copy.
It also contains tons of example ads to give you more context when reading.
The Adweek Copywriting Handbook by Joseph Sugarman
This book not only shows you a step-by-step process of writing good copy, but also the emotional triggers that influence people to buy.
Perfect if you are in e-commerce and really on online copy to make money.
The Copywriter’s Handbook by Robert Bly
This book is more geared towards copywriters who are trying to start their own freelance business. This makes it more of a “beginner fundamentals” guide.
That said, it’s important reading for anybody who wants to implement the most important copy elements for immediate results.
With the vast amount of copywriting techniques covered in this book, The Copywriter’s Handbook can improve just anybody’s writing.
Everybody Writes by Anne Handley
Definitely read this if you are responsible for writing all sorts of copy.
In Everybody Writes, Handley covers 70 tips for making your copywriting and content strategy more engaging, exciting, and effective. And she does it with humor!
These Copywriting Books Will Pay Dividends
So there you have it: Lugh Studio’s four favorite copywriting books.
Whichever one you choose, make sure to take action on the advice you read. This is the quickest way to not only improve your copywriting, but make more money for your business in the process.
And the more action you take, the more your results will start to pay dividends. Time to get to reading!
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