Buyer Personas: What You Need To Know

If you are serious about effectively marketing your brand, you’ve likely heard of buyer personas. 

That’s what we’re covering today: what they are, why they’re important, and how you can effectively implement them for your own business.

What Are Buyer Personas?

Buyer personas are semi-fictional representations of the sort of people you want as customers. This can include anything from their age to their income to their online activity.

They’re semi-fictional because, while not real people, they should be based on real people.

Why Are They Important?

The purpose of buyer personas is to simplify your marketing.

Whether content creation, paid advertising, or website copy, they help you narrow your target audience. This not only raises the quality of your marketing, but also helps simplify things. 

They narrow your marketing in a way that appeals to your most valuable customers. 

Say goodbye to vague messages that don’t appeal to anyone. 

How To Make Them

Research.

It all comes down to research. This might include monitoring what your audience is saying on social media or reading product reviews on Amazon.

Anything that shows you what they’re like and how they talk will help you. And as for the most valuable method of creating buyer personas?

Talking to your customers! This not only shows you what sort of people are already in your audience, but gives you essential insight into their lives.

How they live their lives, what kind of problems they have…and how your company might solve them.

Check out some interview tips here.

Time To Make Your Own Buyer Personas

Buyer personas make your message more specific.

They target your ideal audience in a way that bland messaging cannot, and are a valuable method to bringing in more business.

Now it’s just time for some research!

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!