Social Media Marketing Trends In 2023

Social media has become an essential part of nonprofit marketing strategy. In today’s digital age, social media platforms are some of the most powerful tools available to reach your target audience. They also play an essential part in building your brand and driving higher engagement. 

In this article, we will discuss some of the reasons why social media marketing is important for nonprofits. This includes the main benefits you can expect to receive when using them. We will also explore some of the top social media marketing trends you need to keep an eye on in 2023.

Why is Social Media Marketing Important for Nonprofits?

While each nonprofit will use social media in a slightly different way, there are a wide variety of benefits most organizations can expect. Here are five of the most important:

Reach a Wider Audience

Here’s a fact for you: there are almost 5 billion active social media users throughout the world. Simply put, if you want to go where the people are, social media platforms are a great place to start. Indeed, these platforms can reach more people than traditional marketing methods. This makes it possible (but not necessarily easy) to build and engage with a community of supporters and advocates for their cause.

Cost-Effective

Social media marketing is an affordable way for nonprofits to promote their brand and message. In fact, it’s often free. Plus, depending on your budget, you can also run social media ads for relatively cheap. This makes it much quicker than other marketing methods like organic content marketing.

Build Trust and Credibility

One of the biggest benefits to social media marketing is the trust that it builds. By engaging with followers and sharing information about their work and impact, nonprofits can establish themselves as trustworthy and reliable organizations. Through this increased credibility, social media marketing sets up a nonprofit for long term success. 

Stay Connected

Just like a social media platform allows people to stay connected with their favorite nonprofit organizations, they also connect you to your followers. What do people like? Which of your organization’s causes are they most passionate about? What kind of content resonates most with them? These are all insights that social media platforms can provide.

Increased Donations

Finally, social media can help nonprofits increase their overall donations. Because of the increased number of people you can reach (and the credibility you can build in doing so), more donations are a natural result of social media marketing.

As for how you get these increased donations? Time to cover the most important information: the top social media marketing trends you need to keep an eye on in 2023.

5 Social Media Marketing Trends for 2023

Video Content Dominates:

No surprise here. Video content will continue to dominate social media in 2023, and likely the years to come. Particularly popular are short-form videos. This includes content such as TikTok videos and Instagram Reels. Additionally, for different reasons, longer-form videos on platforms like YouTube will continue to attract audiences.

Nonprofits should consider investing in creating video content that can be shared across social media platforms. Even if your organization doesn’t have a video team, you can still get started gradually and build up from there.

Augmented Reality:

Augmented reality (AR) will continue to grow in not only popularity, but usefulness. Nonprofits can use AR to create interactive content that engages supporters and creates a more immersive experience. In this way, AR offers brands a way to enhance the overall user experience. 

Reflect on how your own organization can use this to your advantage. What are some ways that augmented reality can contribute to your connection with your donors? For inspiration, check out this ultimate guide to augmented reality.

Ephemeral Content:

Content like Instagram and Snapchat stories will continue to be popular in 2023. These temporary posts are perfect for sharing behind-the-scenes content, as well as more personal updates. This lets nonprofits showcase their work in a more casual and personal way. 

Because people love to connect on a more personal level with nonprofits, ephemeral content fulfills this need quite well! Just like anything else with social media, make sure you create a schedule and stick to it.

Influencer Marketing:

This type of collaborative marketing has gotten more popular every year, and 2023 is no exception. That’s because influencers will continue to play a crucial role in promoting products and services (as well as the services of nonprofits) to their audiences. Nonprofits can partner with influencers who share their values. These influencers then reach out to their own audience to create more awareness for their cause.

While influencer marketing might not sound like it applies to your nonprofit, most organizations can benefit from collaboration. Even if you can’t get a big name celebrity to promote your cause, a “micro influencer” can bring great results.

Voice-Based Social Media:

More and more people are drawn to the audio format of content. For this reason, expect voice-based social media to be a social media trend worth watching. Apps that allow users to participate in live audio conversations are expected to rise in popularity in the future.

What this means for your own organization? It’s important with your content that you mix things up, and voice-based social media is a great way to do it. Specifically, nonprofits can use voice-based social media to host discussions and events. This allows them to engage with their supporters in real-time and share their message in a new and exciting way.

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