For nonprofits, social media is no longer an option but a necessity. Consider it the ultimate marketing tool–providing you with an opportunity to tell your story, engage a massive audience and get results. In fact, according to an article published by GAME, 21% of peer-to-peer fundraising is generated through social media clicks.
So how do you utilize social platforms to your organization’s advantage? Well, based on Lúgh’s experience working with nonprofits, we recommend developing a compelling content mix. If done correctly, this will capture the attention of donors and build their retention as well as maximize the engagement and shareability of your posts. In turn, it will also increase awareness, generate new leads and drive traffic to your website/donation page. Here’s how to get started…
Developing a Compelling Content Mix
An ideal content mix should remind your audience why they’re involved with your organization’s mission and express appreciation for their support. Thanking donors and communicating the immediate impact of their donations will demonstrate how crucial their support is to the organization’s success. Additionally, active social media users are always hungry for quality content that they can engage with, so sharing visuals and the latest industry happenings is another great way to build and retain a following. To that end, your content mix should include:
And don’t forget–you can increase your visibility on social media by using hashtags and tagging your collaborators. Anything you can do to stand out in potential donors’ feeds increases your chances of receiving donations, so be social–it’ll pay off.