How To Make An Effective Logo

Every business needs a good, effective logo.

It grabs the attention of potential customers, improves the overall user experience on your website, and builds your online identity.  

But where do you start?

Today we go over our top four tips for making an effective logo.

Four Tips For An Effective Logo

1) Understand Your Brand

What does your business do? What are the products and services you provide? What is the image that you are trying to convey to your site visitors?

These are questions that you need to answer before you get started with design.

Start with these questions to better understand your own brand.

2) Keep It Simple

This is a good rule of thumb for most web design.

A simple logo is both easy to recognize and enjoyable to look at.

Are your website visitors confused when they look at your current logo? Does it suffer from too many details?

You’d be surprised what a difference simplicity can make!

3) Plan Your Color Scheme

Once you have the design set up, it’s time to focus on your colors. 

An effective logo will usually use no more than three colors. Check out our post on the right color scheme for more actionable information.

4) Test It Out

Just because you think your newly designed logo looks great (and effective) doesn’t mean your users will.

So ask them. Get their thoughts on social media, and try emailing your list with your prototypes to see what they respond best to.

This is the only way you can guarantee your audience likes your logo as much as you do!

Plus, no reason you can’t run some A/B tests to determine the winner.

Tools You Can Use To Make An Effective Logo

Lastly, if you need an effective logo for your company, it pays to invest in the right tools.

These will not only allow you to design exactly what you have in mind…but might even inspire new ideas!

Check out this list of tools to take your logo design to the next level. 

Are you looking for help growing your online business or nonprofit? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com!