User Experience, Part Two: Why Is User Experience Important?
In Part One of this series, we explained what user experience is.
Today, we take it one step further: why is it important?
We’ll give you our own take at Lúgh Studio, as well as some concrete examples of how good user experience can benefit your company.
The Main Point of User Experience
Here is the most important thing you need to know: it prioritizes the user over everything else.
Over making money.
Over building a social media following.
Over creating a product as soon as you possibly can instead of focusing on the details.
It shows your users (whether of your product or website) that you respect and care about them. This builds brand loyalty, which is fundamental to a successful business.
Examples In Action
Now that we know why user experience is so important, let’s look at some concrete examples of what it can do for your business.
This will help you examine your own business and see where you might improve.
1) Bring more traffic to your website.
One of the most important things for the modern day company to have is a website that people enjoy coming to.
Ever landed on a website and immediately noticed how ugly it was? Ever tried to navigate one and gotten confused or, even worse, annoyed? What did you do?
If you are like most people, you vowed to never do business with this company again. Good user experience prevents this from ever happening.
2) Build products that people love.
Nobody likes struggling with something they just bought. And if they do, you can guarantee they won’t be recommending it to their friends!
A good user experience focuses on providing products that are both enjoyable and intuitive. This is the foundation of a company that thrives.
Look at Apple for inspiration.
3) Create an audience that loves you.
Your reputation as a business precedes you.
Before you ever land a client or generate a lead (check out our ultimate guide), people already know about you. Whether through what they’ve heard about your company, or how they’ve interacted with you before a sale.
Good user experience is how you build a reputation as a company that people appreciate and respect.
And this is how you make money.
Ignore the importance of user experience, and you are almost guaranteeing less success than you would otherwise have.
Are you looking for help growing your online business or nonprofit? Give us a shout! We provide a free consultation. Email us at firstname.lastname@example.org!