Black Friday 2021: What You Need To Know

Black Friday is often the most profitable day of the year for businesses.

People are looking for the best deals they can find, and will happily do business with you if you can provide it.

But how do you prepare for it? Today we are giving you the most important information you need to know about Black Friday 2021 so you can make it a success for your business.

When Is Black Friday This Year?

Technically speaking, Black Friday is always the fourth Friday of November, or the day after Thanksgiving.  This year, that means Black Friday falls on November 26th.

Still, it’s increasingly normal for businesses to start early. You might see Black Friday deals weeks in advance, and sales often continue until Cyber Monday, which this year is November 29th.

To schedule your business’s Black Friday deals most effectively, it’s important to take into account the sort of product you sell as well as how effective your marketing infrastructure is. In our last section we’ll give you some advice about this exact tip.

Why Black Friday 2021 Is Different

For one, Covid-19 is still an issue. Many parts of the world are experiencing increased rates of infection, and even though the vaccine has played a beneficial role, the pandemic hasn’t gone away just yet.

For many businesses, this can actually be an advantage.

With many people staying at home and shopping habits increasingly taking place online, Black Friday 2021 could very well be just as profitable as 2020, which smashed all sorts of revenue records. This is a positive sign for businesses everywhere, especially ones that don’t rely on in-person events.

However, it’s also important to keep in mind shipping delays and backups at major ports. This has been a problem for months now, and it’s likely to affect Black Friday 2021. For one, with delays in getting the parts they need, some companies might be passing on those costs to consumers. Look for prices higher than normal for the shopping holiday. In addition, delays may very well decrease the variety of goods that businesses can sell. 

Keep this in mind if you are a business owner.

Companies To Learn From For Black Friday 2021

If you are a business owner, it can be difficult to know exactly what to do on Black Friday. Sure, people are looking for deals. And yes, your consumers are more likely to pull out their wallet on Black Friday than just about any other time of the year.

But where do you even start?

Here are two companies that you might take inspiration from.

1) Walmart

When it comes to Black Friday, Walmart is an expert. Giving discounts on anything you can imagine, the company also runs a successful marketing campaign called “Black Friday Deals For Days,” in which they showcase their best deals weeks ahead of time.  In addition, they also release their best deals to “Walmart members” hours before the general public. This is a further incentive for their customers to buy.

2) Target

Target is currently running a “Holiday Best” campaign in which they reveal their best deals every Sunday from October 31st until Black Friday. This has the effect of building anticipation for future buyers. Plus, any purchases that people make during the last three months of the year qualify for their “holiday price matching” guarantee. How’s that for a deal?

How To Succeed During Black Friday 2021

A few weeks ago we wrote a more detailed post on some of our best tips for Black Friday success. Here’s a recap of three of our favorites:

1) Start early

It’s really up to you what schedule your company adopts for Black Friday. Maybe you start early, or maybe you continue the sale all the way until Christmas. Maybe you even limit yourself to a “one day blowout” sale to take advantage of the power of scarcity. Whatever it is, make sure you plan everything well ahead of time!

2) Make your offer irresistible

The fact is, nobody wants to spend their money on something that doesn’t get them excited. And indeed, this is the entire point behind Black Friday: you are getting people excited to buy something that they otherwise might not be able to afford. So make it a deal they will always remember.

3) Build anticipation through social media

No use giving people a deal if they never find out about it in the first place. That’s where the power of social media comes in. Because Black Friday shoppers have been shown to be more “impulsive” buyers, it’s important that you put your product in front of them. Otherwise, you are leaving a lot of potential revenue on the table. And what better way to do that than social media? Even just a couple well-timed and engaging posts on your platform of choice can get people excited to buy from you when Black Friday finally arrives.

Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at or call us at (718) 855-1919!

Back to blog