Using Social Media To Highlight Your Studio’s Work
Using social media to highlight your studio’s work can be a great strategy.
But what are the benefits you can expect? Plus, how do you actually do it?
Today we cover answers to both questions.
Why Social Media Is Great To Highlight Your Studio’s Work
While social media has a number of benefits for many types of companies, it’s particularly useful for studios doing design work for two main reasons:
- It’s inherently visual. Much of the work you do with various clients is largely visual. This might include building websites, constructing specific web pages, creating email campaigns or even brainstorming new logos. While these are all different projects, the one thing they have in common is the visual aspect. Social media, more than anything, allows you to actually show this to people. Think about it. Is it easier to tell somebody about a website that you built for a client – or to simply show you?
- Social proof. From their very nature, social proof is a huge part of most social media platforms. People are able to like, share, and comment on your social media content. While this can be intimidating, it’s a great way to prove to people that your studio is professional and gets results. If potential clients see that other people like your content, for example, that plays a big part in convincing them that you are a good studio to work with.
How To Use Social Media To Highlight Your Studio’s Work
Odds are you have numerous happy customers already. With the role of social proof in the psychology of buying, these people are likely your most valuable assets. Social media is a great opportunity, as well, because you can implement video testimonials, depending on the platform. As we point out in our guide to user generated content, this kind of content is some of the most effective you can possibly create.
Of course, how you create your testimonials is up to you. While pictures or videos are always great, simple quotes from past clients can also be effective. You just have to make sure you get approval from past clients to use them.
Also, because you can link to other web pages on social media, these testimonials act as free publicity for your past clients. This increases the likelihood that they are willing to provide you a testimonial.
2) Case studies
People want to know what it’s like to work with you. However, even more importantly, they also want to see the kinds of results you’ve gotten for your clients.
This is where case studies come in. They are a great way to not only show your audience the work that you’ve done, but back it up with evidence. Social media also makes this kind of case study more visually appealing, as you can easily add images, graphs, videos, and anything else you think might help your cause.
This is a great chance to get creative. With social media, there are so many options at your disposal for highlighting not only your past clients, but how you have worked together. It’s important here that you mix things up. If you are a studio that works on different kinds of projects, for example, having a nice mix of case studies will better highlight your company’s entire skillset.
3) Behind the scenes
Using social media doesn’t even have to be directly related to the projects you’re working on. Instead, treat it as an opportunity to grow a deeper connection with the people that you serve. One of the best ways to do this is by showing your followers what goes on “behind the scenes.” Here are just two things you might consider:
- What your office looks like. People love seeing where others work. Assuming you aren’t remote only, this is a great way to show people a more intimate view of your studio.
- Employee profiles. People on social media are looking to connect. One of the best ways to do that is to introduce your workers. Not everybody will be comfortable being in the spotlight, of course, so be sure to get your worker’s approval first!
Using social media to give people a “behind the scenes” look makes your studio more real to the people that follow you. This builds trust with your audience and could open the door to a ton of different opportunities for more clients.
4) Personal work
If you are a studio that does a lot of design work, social media can be a great opportunity to showcase your team’s design skills. And not just the work you are doing with clients, but the personal projects your team is working on as well!
While not all of your workers will have personal work they are willing to share (and most are probably too busy with client work), your workers can be the source of some amazing creative work. The obvious benefit of highlighting this on your studio’s social profiles is that it acts as an online portfolio to potential clients.
Just be sure to periodically ask your team if there is anything they would like to share. This keeps the creative juices flowing, and you never know what they will come up with!
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