Nestlé Waters Earth Day Campaign
08/23/13
Collateral Design
If you drink it, recycle it!
MISSION
Create a brand around an Earth Day campaign promoting recycling within the NWNA community.
EQUITY
We were given the theme “Because” and its three taglines.
OUTCOME
Recycle, recycle, recycle — from t-shirts made of recycled plastic bottles to posters printed on recycled material, the brand became a fun way to continue the conversation about recycling among NWNA’s employees. In 2011, we added a calendar featuring artwork made by children of NWNA employees. We also created website with a customized game that allowed users to zap the virtual bottles and turn them into virtual picnic tables, t-shirts, fleece jackets, and more bottles. The game was a big hit.
