Maya Tea Company
08/23/13
Brand Identity
Purveyor of fine teas
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MISSION
Create a brand that reflected an exuberance for tea and for life.
EQUITY
Maya Tea came to us with a logo and a brand that did not effectively reflect the company’s culture and spirit. The company’s previous logotype contained a leaf, which spoke to the fact that Maya was a tea company but said nothing about what kind of tea company they were.
OUTCOME
There is a tendency when branding tea companies to convey a mystical or supernatural message. For Maya it was important that we focus on how magical real life can be when you are surrounded by great people and a passion for what you do. We rolled that out in their brand, all their collateral and their website.
