Lead Generation Pages: Tips For Making Them Correctly
In today’s business world, lead generation pages have become essential.
But what are they, and why are they so important to your business?
Read on to find out!
What A Lead Generation Page Is
At its most basic, a lead generation page is simply a way of collecting information from your website visitors.
Once you have collected this information, they are no longer just a reader….but a lead.
The Importance of Leads
Leads are the lifeblood of any business.
That’s because leads, if nurtured correctly, eventually become paying customers.
And no customers means no business.
While a visitor can become a lead lead through a variety of actions, the most common is submitting their email address to a business (usually when signing up for a newsletter).
Something to keep in mind when designing your own lead pages!
How To Make A Good Lead Generation Page
A good lead generation page follows three rules.
1) A very clear call to action.
Whether it’s giving you their email address or signing up for a webinar, the CTA for your lead collection form should be as simple as possible.
2) Extremely easy for the site visitor.
You don’t want to make your prospects jump through hoops.
There should only be one action the potential lead needs to take.
This lowers the barrier to action, and makes it more likely that they will become a lead.
3) A clear benefit.
Always be providing value.
This is the golden rule of a lead generation page.
Why do I want to book a call with you?
Why do I want to give you my email address?
What do I stand to gain here?
You are much more likely to convert this reader to a lead if you give them some upfront value first.
It’s All About Leads
Customers are the life blood of any business.
And you don’t get customers without first getting leads.
Invest the time in good lead generation pages.
It’s essential that you do!
Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at email@example.com or call us at (718) 855-1919!