Case Study: A Preventative Approach in Fighting Homelessness

The Digital Donor

The traditional donation process used to send mail and surveys through the post office. Then, a non-profit organization would send back a custom form to fill-out.

Fast forward to the present day donation process, and you will find more and more donors connecting and engaging through the emergence of technology. These newborn “digital donors” stem from a segment of donors who are impulsive, emotionally-driven, and highly responsive to online solicitations.


They Look for 3 Things when Contributing to a Cause:

  1. To be recognized
  2. To feel like they’re making an impact
  3. To have a convenient experience
That’s where FundraiseUp comes into play

FundraiseUp is a donation system that simplifies the digital donor experience (We’ve highlighted the digital donor experience in a previous blog post here).

It’s not designed to be a donation funnel. It’s about providing a user-friendly platform, where the donor can focus on the cause itself, without the donation process holding them back.

FundraiseUp connects with donors and keeps them engaged during the entire process. At the end of the day, the donor wants to feel a sense of empowerment when contributing to these important causes.

FundraiseUp makes this happen. By using interactive customized messaging to track each data point, FundraiseUp incorporates a 360 approach, allowing the donor to feel emotionally connected through the entire process.


Partnership for the Homeless

Dating back to the 1970s, homelessness has grown rampant across New York City.

According to NYC Department of Home Services and Human Resources Administration, there are nearly 60,000 people in New York shelters every night. It’s a staggering amount, as homelessness hasn’t been this high since The Great Depression.

The Partnership for the Homeless is a nonprofit organization is committed to building a better society through homelessness prevention, wraparound services, community integration, and leadership development. Their mission is to create lasting change in the community through solution-oriented programs that will eliminate the root causes of homelessness, find more.

Lúgh Studio works with several non-profit organizations to help battle today’s biggest social issues. Through one of our partners, Partnership for the Homeless, Lúgh Studio is able to showcase how they took an active role in helping those in need.


Donation Process

The Partnership for the HomelessHome-to-Home campaign connects New York residents with fellow New Yorkers on the brink of homelessness. A resident is partnered with an at-risk New Yorker and donates the value of one month’s rent or mortgage over a 12-month period. FundraiseUp’s technology allows an instant and simple way for donations to be processed.

The platform cuts out any extraneous steps, allowing the donor a quick and painless process.

This approach goes beyond providing just support. It consists of bringing back home stability into people’s lives. That’s where Lúgh Studio and FundraiseUp came in to help rebuild the site and set up The Partnership for the Homeless donation platform to help meet their campaign goals.

Between using FundraiseUp’s platform and revamped Partnership for the Homeless’ single page website, we have made great strides in helping express their mission, vision, and services. While it’s important to include statistics and quotes to raise more awareness, there has been a need to understand what The Partnership for the Homeless represents and does. The website proves exactly this, by showing their commitment towards bringing more stability to New York City.

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at [email protected] or call us at (718) 855-1919!

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