As technology and mobilization continue to develop, a new segment of donors has emerged—the digital donor. Unlike the traditional donor, who responds to print materials and donates via cash or check, the digital donor prefers digital communication and online transactions.
Digital donors tend to be more immediate and are often impulsive givers, which presents a major opportunity for nonprofits to raise revenue. However, despite the current growth of digital commerce, 6 out of 7 donors on average abandon the online donation process due to poor user experiences. Check out our new fundraising infographic, which highlights optimization solutions provided by our partner Fundraise Up, a powerful, donor-centric tool for nonprofits.