How To Win at On-Page and Off-Page SEO

If you take SEO strategy seriously, it’s likely you’ve come across “on-page and off-page SEO.”

While these are both important, it can be hard to understand what the difference is (and what it means for you as a business owner).

Today we are describing the main differences and some quick tips for how to excel at both of them.

What is the difference between on-page and off-page SEO?

On-page SEO, as you can guess from the term, is everything on a page.

That can be either a main page on your website or a piece of content, and includes everything from how text is formatted to what you title different sections. Basically, anything you have control over.

That control stops with off-page SEO. Off-page SEO is basically how search engines find your website and the amount of “trust” other websites give to it (we’ll cover that in a second).

Let’s dive into the most important tips for succeeding with both on-page and off-page SEO. 

Most important tips for on-page and off-page SEO

On-page SEO

1) Make your website (and pieces of content) mobile-friendly.

People are increasingly surfing the web on their mobile devices. If your website doesn’t look good behind a phone screen, you are turning away the majority of your visitors. 

2) Take loading time seriously.

All components of your website have to load fast. No getting around this one. Our collective attention span is gradually decreasing – make it fast!

Off-page SEO

1) Backlinks.

If off-page SEO could be summarized by any term, that would be it.

Backlinks are essentially votes of confidence for your website. People linking back to you shows Google (or any other search engine) that you are trustworthy.

2) Relationships.

This goes hand-in-hand with backlinks. If you want backlinks from other websites in your industry, you have to build relationships with other people in your industry.

Simple as that.

Good content beats on-page and off-page SEO.

It doesn’t matter that you know the difference between on-page and off-page SEO if your content is either unhelpful or irrelevant.

So make sure you are creating content that people love!

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!