Search Engine Optimization: Why Should You Do It?

Everyone is saying SEO this or SEO that. You don’t see what the hub-bub is all about. Your business is doing fine, and you don’t have a problem with what you’re doing now. But you are curious as to why everyone is talking so much about it. Look no further! We’ve compiled a list of the best stats and reasons why SEO is important!

SEO, or Search Engine Optimization, is a set of different guidelines that help your website compete and rank on different search engines. Adhering to these guidelines will help your website by making it more user-friendly, faster, and easier to navigate.

There are 3 main stages in SEO; Technical, On-site, and Off-site SEO. These stages target different parts of the SEO process. Technical SEO refers to the search engine indexing and crawling of your website. On-site SEO is the optimization of the content of your site that is friendly to search engines. Off-site SEO is the promotion of your website that will help it rank higher in the search results.

Knowing what SEO is, is different than understanding why it’s important.

REASONS

Curious as to why everyone is talking about SEO? Here are some of the MANY reasons Search Engine Optimization is a legitimate benefit for your business, regardless of how your business is currently doing. Check this if you are looking mold damage san diego.

SEO is a crucial part of your marketing mix

Other strategies like social media and branding funnel into and complement SEO. Your business will benefit if you can find the best way to integrate SEO into the marketing mix.

SEO impacts research/buying cycle

The great thing about SEO is that it can increase your sales without proportionately increasing your marketing cost. By understanding what your customer base is looking for, using relevant keywords and phrases ranked high in the search engines can increase web presence and direct them towards the solutions that you are offering them.

SEO will help people find your website

More than likely, your website is the first thing your potential customers will see. Your website will ultimately generate leads and attract your new customers. But the website is essentially worthless if they can’t find it. However, if you’ve optimized your website correctly, it’ll reach those people. Remember that SEO isn’t just about reaching the top results page anymore; there’s also the retention of those customers. Understanding your goals, and the psychology of the target demographic will help build your SEO campaign to provide the best results

SEO builds trust & credibility

Having your site at the top of the search results will give the customer the idea that because you’re at the front, you’re one of the best. But being at the top is only one part of it. You can “talk the talk” by being at the top of the results, but you’ll also need to “walk the walk”. Your business has to provide the answer they’re searching for. If you do, they’ll truly see you as a trusted and credible site.

SEO is a long-term Strategy

Sure, SEO can be a short-term strategy and deliver quick results, but SEO can also deliver an ongoing ROI in the long-term as well. SEO shouldn’t be looked at as a cost, but rather an investment. Investments provide results in the long-term, and SEO, if continued over a long period of time, can ensure your business’s site will be at the top for a long time to come.

SEO is a measurable marketing strategy

SEO has a lot of data points, and everything within an SEO strategy can be measured. It’ll provide the data needed to measure your return on the money you’ve invested.

SEO beats paid traffic

SEO, if done correctly, will be the driving force of your traffic. Yes, using Google Ads effectively will increase your traffic, but SEO drives 75% of search traffic. Why focus on spending money on 25% of search traffic, when you can invest in the larger majority for significantly less? It’s best to use a combination of SEO and PPC, that way, you’re covering all search traffic.

SEO helps build your brand

SEO is a good way to “get the ball rolling”. The more people visit your site, the more familiar they will become with your business. They’re more likely to visit again and buy your product or service. They come back again and tell their friends about you, and those friends will visit your site. By getting your site to rank high, you’ll be getting a flood of web traffic.

SEO attracts relevant traffic with high conversion potential

SEO is a highly targeted strategy. Not only can it provide a look at how big your ‘market’ is, or how competitive certain keywords may be, it can provide information in the details of the ‘searchers intent’. The reasoning behind why people are searching using those keywords.

If you have a good SEO campaign running, it will have a high conversion potential because the campaign will target the right people. You have to understand the reasoning behind the keyword searches in order to bag those high conversion potentials.

STATISTICS

Companies that aren’t optimized for SEO are missing out on a lot of business. Here are some statistics on the SEO industry. It’s crucial to realize that SEO does provide a huge leg up on the competition. An optimized site, no matter how little is done, when done correctly, sees vastly greater results than a site, not SEO optimized.

  • The SEO industry is worth $80 billion.
    • ⅓ is spent by bigger companies
    • The majority, ⅔, is small to medium businesses
  • 14.6% conversion rate for SEO
  • Search engines drive 93% of all website traffic
  • Combination of SEO and PPC ads see an average of 25% more clicks and 27% more profits compared to those who only use 1 technique
  • 63.4% of mobile phone users will access the internet from their smartphones
  • 66% of e-commerce time takes place on smartphones
  • 51% of searchers are more likely to purchase from a website that’s been optimized for mobile
  • After local business searches on mobile, 88% of consumers will call or visit the business within 24 hours
  • 97% of people learn about a local company via the internet
  • 92% of searchers select businesses on the first page of local search results.

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