Link Building: What It Is And Why It’s Important

Today we are talking about link building.

We will cover what it is, why it’s important, and some main tips for getting started.

What Is Link Building?

Link building is the process of getting links from other websites back to your own.

These are usually either links to your homepage or links to specific sub pages (think blog posts) of your site. These links are referred to as “backlinks.”

Why Link Building Is So Important

Links are essentially votes of confidence.

They are the internet’s way of telling search engines that you are a trustworthy site, that you’re offering something valuable, and that other people find it useful.

This is essential to your long term success as a website.

With more backlinks to your website you are more likely to rank higher in search engines, are more likely to increase traffic to your website, and find it much easier to win the trust of new visitors.

This obviously has huge benefits for your bottom line.

How To Do It Correctly

If you want to start your journey in link building, there’s one thing you need to know before you get started: it takes time.

It’s not like “on page” SEO where you can change a few things and instantly see results. It’s going to take time, and it’s going to take effort.

But if you are committed, here are two main tips:

1) Create amazing content that people love.

This is really the bread and butter of link building.

Good content marketing gets people to fall in love with your content

2) Write guest posts.

Especially if your site is relatively young, guest posts have great potential if you want to start building backlinks to your site.

That’s because the owner of the site will often allow you to link to yourself in whatever you write for them.

Now it’s your turn!

While link building does indeed take time, it’s well worth it for your future success. It increases traffic, wins trust with site visitors, and gets your more customers.

What’s not to like?

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at or call us at (718) 855-1919!

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