How To Write the Perfect Blog Post
Knowing how to write the perfect blog post is important.
It gets better results with your content and is much better for lead generation. It’s also something every company with a content strategy should know how to do.
So that’s what we are covering today: our three main tips for writing the perfect blog post
Let’s get started!
Why Writing a Perfect Blog Post Is Important
You can’t just write whatever you want and hope it performs well.
This is the first thing to understand.
It’s also a step a lot of companies fail at.
To make a great blog post every week, and to maximize the benefits you get from your content strategy, there are a few things to keep in mind.
Otherwise you’re wasting your time with content production!
Our Three Main Tips For Writing the Perfect Blog Post
1) Keyword Research
This is the first step to creating content in general.
Get this wrong and nothing else matters.
Keyword research entails using a tool like Moz to find what people are actually searching for. Only then can you be sure that your content will actually get results.
2) Use Your Keyword In the Post & Headlines
This, more than anything, is useful for SEO.
It signals to search engines what the focus of your article is and allows you to bring in website traffic long after you click “publish.”
This strategy also shows your reader that you have what they are looking for.
3) Make Your Post Easily Scannable
People have short attention spans.
Thankfully, you can hold their focus a number of ways.
One of the easiest (and most effective) is to write in short paragraphs. Nobody wants to read a giant wall of text.
You can also consider adding pictures.
This can either be a “head image” (found at the very top) or pictures related to the topic found throughout. The goal is to make the post more “interesting.”
The Perfect Blog Post Is Also About Consistency
One last tip: stay consistent.
There is a direct correlation between a company’s consistency with content and how much their content helps them grow.
And now….time to make your own blo post!
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