Should You Be Blogging?

Today we’re covering blogging.

Why it’s important, and why it’s a great marketing strategy for many business owners.

After all, blogging is a fundamental part of good SEO: there’s no way to rank highly on Google if you don’t have any blog content that people are actually looking for!

Let’s dive into it.

Why Is Blogging Important?

In today’s hyper-connected world, the barriers to creating a business have never been lower.

And that means one thing: its never been more difficult to stand out from the crowd.

That’s why blogging is so important. 

You have to give people value before you can ever hope to receive something in return.

And that value usually takes the form of value-packed blog posts.

How To Blog Effectively

Of course, there are some things to keep in mind while you are writing your blog content. 

These three guidelines will help ensure you are on the right path.

1) Consistency is key. 

Look at some of the best-performing content marketing plans today, and there’s one thing they all share in common: consistency.

It’s not enough to simply post on your blog when you feel like it. You have to make a schedule, and you have to stick with it.

Start out by publishing at least one piece of content per week. Then scale up from there.

2) Give the people what they want.

Write content that matches the needs and desires of your audience. 

As we mentioned in our previous post about SEO, one great way to do that is to employ keyword research.

3) Promote, promote, promote.

It’s not enough to write a great blog post if nobody ever finds it!

Your content shouldn’t just go on your website, but should be promoted across social media platforms and email lists as well.

Blogging Brings More Paying Customers!

Follow these three steps, and success with your blogging strategy becomes a whole lot easier.

After all: more blog posts = more traffic to your website = more paying customers.

What’s not to like?

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!