
Summer Is Approaching, So What?
06/17/25
Summer is upon us. The days are longer, the sun is shining, and for many, a season of new energy and possibilities. At Lugh Studio, we’re asking: What does summer mean for nonprofit organizations? How can you harness this upcoming season to further your mission, engage your community, and amplify your impact?
1. Rethink the Summer Slowdown
It’s common for nonprofits to experience a lull during the summer months—donors are on vacation, volunteers are busy, and events can be harder to fill. But this “slowdown” is also an opportunity. Use this time to reflect on your organization’s story, refresh your messaging, and plan creative campaigns for the months ahead. Sometimes, the quieter moments are when the best ideas take root.
2. Find Inspiration in Your Community
Summer brings people together—at parks, festivals, and community events. It’s the perfect time to connect with your audience in new ways. Consider hosting an outdoor fundraiser, launching a summer-themed social media campaign, or collaborating with local businesses for a cause. At Lugh Studio, we’ve seen how a simple shift in approach can turn summer into a season of engagement and growth.
3. Refresh Your Digital Presence
With more people online during the summer season, it is the time to make sure your website, email campaigns, and social media channels are telling your story effectively. Is your mission clear? Are your calls to action compelling? Our team specializes in helping nonprofits adapt their unique stories across print, in-person, and digital platforms—ensuring your message resonates, no matter the season.
4. Empower Your Team
Summer is also a great time to invest in your staff and volunteers. Host a creative workshop, encourage professional development, or simply celebrate your team’s hard work. A little recognition goes a long way in building morale and strengthening your organization from within.
5. Embrace the “So What?”
At Lugh Studio, we’ve spent over 25 years helping nonprofits bring their visions to life. We know that every season brings its own challenges and opportunities. This upcoming summer, we encourage you to embrace the “so what?”—to look beyond the expected and find new ways to connect, create, and inspire.
How Will Your Nonprofit Make the Most of Summer?
We’d love to hear how your organization is approaching the season. Are you launching a new initiative, refreshing your brand, or finding creative ways to engage your supporters? Share your story with us or tag us on social media.
Here’s to a summer of impact, innovation, and community.