Email Automations: What, Why and Which Ones
Today we are talking about email automations.
What they are, why you need to have them, and the three most important automations for just about any business.
What Are Email Automations?
These are simply sequences of emails (called flows or autoresponders) that you automatically send to people on your email list at different points.
Your subscribers usually trigger these automations through certain actions they take.
As we’ll see, these actions can be anything from getting added to your list to purchasing specific items.
Why Email Automations Are So Important
Studies show that you significantly increase your revenue with email automations.
Doesn’t matter if you’re sleeping – you’re still sending out your automations.
They are also a way of more directly appealing to your audience as individuals. With automations you’re not just sending out a mass broadcast to your entire list.
Flows are precise and highly strategic.
Even if your subscribers know that they’re receiving automated emails, it doesn’t FEEL that way.
This is huge in getting high response rates.
The Three Email Automations Most Businesses Should Consider
This is for when somebody has just signed up for your email list. It’s a way to welcome them to your corner of the internet and immediately build a connection.
Over 70% of carts during online checkout are abandoned.
Crazy statistic, and slightly depressing for businesses in terms of lost revenue…but a great opportunity for a well-placed flow.
If you don’t have this automation set up you are missing out on money.
Plain and simple.
A good product recommendation automation is an easy and effective way of upselling past customers. And it’s not just a money grab – but a legitimate way of adding value to your subscriber’s life.
Make More Money and Delight Your Audience
These are the two areas email automations excel at.
You owe it to yourself and your business to get them set up.
Check out our ultimate guide to email marketing for more information.