Email Automations: What, Why and Which Ones

03/30/21

Digital Marketing

Today we are talking about email automations.

What they are, why you need to have them, and the three most important automations for just about any business.

What Are Email Automations?

These are simply sequences of emails (called flows or autoresponders) that you automatically send to people on your email list at different points.

Your subscribers usually trigger these automations through certain actions they take.

As we’ll see, these actions can be anything from getting added to your list to purchasing specific items.

Why Email Automations Are So Important

Studies show that you significantly increase your revenue with email automations.

Doesn’t matter if you’re sleeping – you’re still sending out your automations.

They are also a way of more directly appealing to your audience as individuals. With automations you’re not just sending out a mass broadcast to your entire list.

Flows are precise and highly strategic.

Even if your subscribers know that they’re receiving automated emails, it doesn’t FEEL that way.

This is huge in getting high response rates.

The Three Email Automations Most Businesses Should Consider

Welcome sequence.

This is for when somebody has just signed up for your email list. It’s a way to welcome them to your corner of the internet and immediately build a connection.

Cart abandonment.

Over 70% of carts during online checkout are abandoned.

Crazy statistic, and slightly depressing for businesses in terms of lost revenue…but a great opportunity for a well-placed flow.

Product recommendations.

If you don’t have this automation set up you are missing out on money.

Plain and simple.

A good product recommendation automation is an easy and effective way of upselling past customers. And it’s not just a money grab – but a legitimate way of adding value to your subscriber’s life.