10 Ways To Provide Immediate Value To Clients: Part 2
A few months ago we covered some of the best ways to provide immediate value to your clients. In this article we covered 5 specific tactics.
Today we are delivering “part 2.” Enjoy these tips and test out the ones you think are most applicable to your own client’s situation.
How To Provide Immediate Value To Clients (6-10)
6) Create more lead magnets for them
For many businesses, email marketing represents a huge opportunity. In the era of different social media platforms vying for the attention of your potential customers, email is the exact opposite. It’s a direct line of communication, and done right, something that people actually look forward to reading.
This is why it’s important to have an engaged list. However, second only to list engagement is list size. Simple math, but a larger list is usually one that will be more profitable. Because of this, consistently creating more lead magnets is a must.
Think about what your client’s audience might benefit from. What are the problems their typical customer faces, what are the solutions, and what kind of free content could you give away that provides that solution? This is a great place to start for a lead magnet likely to convert well.
7) Improve their copy
Better copywriting can have results for just about every aspect of a business. That’s because regardless of what you are offering, ineffective communication through writing almost guarantees underperformance.
Luckily, better copywriting doesn’t require a ton of changes. Often, just implementing a few quick wins will set you on the path to better results long term. As for places you might actually implement this copy for quick results, check out this post here.
8) Implement more proven customer psychology
The fact is, everybody you are selling to is subject to the same thinking processes. That’s what makes us humans. If you don’t understand this, and use it to your advantage, it’s almost assured that your client’s results will be worse than they could be.
Here are some of the emotions we all experience, as well as how you might appeal to each one with your clients’ audiences.
- Greed. People want to get ahead in life. They want more money, more status, and more material possessions, even if what they already have is perfectly sufficient. Consider marketing your client’s offers as things that will help their audience “get ahead.”
- Envy. The fact is, we all compare ourselves to others, even if we are unaware of it. This means that a lot of our purchasing decisions are driven by the need to somehow be better than others. How might you position your client’s product to appeal to this emotion?
- Nostalgia. Is your client selling something that somehow attaches their customers to the past? If they are, you have a chance to bring them back to a time that they remember fondly.
9) Improve their calls to action
Your client’s website is all about getting people to take action – regardless of what the “action” actually is. This can be anything from getting people to sign up for an email list, to watching a video, to actually taking out their credit card and purchasing something.
Unfortunately, just as we saw in the section on “sales pages” in part 1, poor communication often results in underperformance. No matter how good your offer is, failing to describe it will simply won’t inspire people to act. This is where effective calls to action come into play.
This goes back to the importance of good copywriting. Even if your offer (free or paid) is excellent, it’s simply not going to matter if your calls to action are lacking. Here are a few tips for creating CTA’s that actually convert.
10) Pair content creation with keyword research
Our last point is one of the best ways to provide immediate value to clients. While any content is usually better than no content, the content that will get your client the best results is often backed by data. You simply don’t want to be spending a ton of time creating content you don’t know people will actually find value in.
This is why keyword research is so important.
Here are a few quick tips for making the most of your keyword research:
- Choose topics that combine high volume with low competition. These are topics a lot of people are searching for on search engines, but not a lot of people are creating content for. Prioritizing these topics increases the odds you actually rank for the keywords.
- Consider how closely related certain topics are to your product. Even if a topic has traffic and is easy to rank for, it should at least be somehow related to your product or service. Otherwise it will be quite difficult to make the jump to pitching your offer!
If you are interested in diving deep into this topic, check out Ahrefs. This is one of the best keyword research tools on the market, and they also have a wonderful blog you can check out for free.
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