10 Ways To Provide Immediate Value To Clients: Part 1
When starting a new working relationship, it’s important to provide immediate value to clients. These “quick wins” get fast results for any new client and reassure them of their choice to work with you.
While not all of these tips will be applicable (depending on what kind of agency you are and the businesses that you work for), at least a few of them certainly will. Keep this list of tips (part one) handy when starting work with a new client.
How To Provide Immediate Value To Clients (1-5)
1) Push for them to implement more email marketing into their business plan
Not all businesses implement email marketing to the extent that they probably should. As we point out in numerous blog posts, email marketing has a 36x ROI. This makes it worth pretty much any time and money you pour into it. It also also means that email is one of the ways to get value for clients with the biggest possible results.
While reading our ultimate guide to email marketing is a good start, here are a couple quick wins you can get started with right away:
- Welcome sequence. People want to know what it is that they are signing up for. Once they are put on your client’s list, a welcome sequence of a few emails is a great opportunity to not only set expectations, but bond more deeply with them.
- Consistent email newsletter. This is also a great way for your client to build relationships with their email subscribers. It’s also a good opportunity for you to cross promote things like product discounts or new projects you are working on.
- Blog updates. Most businesses could benefit from more consistent content marketing. However, just as important as creating content is actually promoting it. Emails are an effective way to do this.
2) Include more images in their content
Depending on what you are responsible for with your new client, content marketing can be an area of potentially huge impact. Content is often where your client will communicate with a ton of their potential clients. It’s also one of the main ways that your client will do the “selling” of their products, so it’s important to optimize it.
Spend just a few minutes thinking about your clients content and you will likely come up with numerous potential action points. These don’t have to be professional images that require a ton of work. In fact, screenshots will often do just fine.
This is something we’ve tried to do more and more of in our ultimate guides. With how long these articles are (often over 2,000 words), it would be less than ideal to simply create a piece of content with text only. Images help us to break up the different sections and keep the attention of our audience. This is a great way to quickly provide value to clients.
3) Clean up their different sales pages
A lot of the time, your clients’ sales pages for various products can use some improving. Think about it: if a sales page is the “end point” of a person’s buyer’s journey, the point right before they make a decision to purchase or not, shouldn’t it be as good as possible?
Unfortunately this isn’t always the case. Your client may very well have amazing products, but this doesn’t guarantee that their sales pages do a good job of selling them! Here are some different ways you can improve them:
- Be descriptive in everything the customer is getting. This doesn’t just include the product itself, but everything the product can achieve. It can also include the benefits that the consumer will enjoy upon purchase of the product. There are likely a number of different things that you can use to “beef up” the sales page.
- Include more testimonials. Social proof is one of the most powerful elements of a sales page that converts. If your client isn’t using any, collect them and start implementing. If they are, try to use more!
- Include more “buy” buttons. Many sales pages place only one buy button at the very bottom of the sales page. This is a missed opportunity. You never know at which point of a sales page somebody will decide to purchase, so give them options. Best practice is one button at every scroll of a page.
4) Implement upsells
Here is one of the most important truths of sales: it’s easier to sell to a former customer than to somebody that has never bought. Considering this, it’s important to maximize the value that you can get from each individual customer.
This number is often referred to as the “average lifetime value” of a buyer. One of the ways you can increase its value is to implement upsells. Upsells are quick purchases that you offer to somebody that has just bought your products. They are in the buyer’s mood and, depending on what you offer them, the percentage of people that choose to take the upsell can be quite high.
Interested in implementing upsells that actually convert and drive more profit? Take a look at this article for the best advice.
5) Write a better “About” page
Surprisingly, the “About / About Us” page is often one of a website’s most important pages. People very clearly want to know something about the brands they interact with. Unfortunately, this page is also one of the least creative or most neglected. Making it more detailed is one of the easiest ways to provide value to clients.
Just like an email welcome sequence, the “About Us” page can play a number of different roles. Here are some different ideas for what you might include on your About Us page.
- Origin story.
- Pictures of the founders.
- Relatable stories.
Including these elements in your client’s About Us page will build a closer connection to their audience, resulting in a number of positive effects.
Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at firstname.lastname@example.org or call us at (718) 855-1919!