8 Underrated Copywriting Tips

We have talked numerous times about the importance of good copywriting. It acts as the glue that brings together your organization’s communication and, done well, can convince people of the message you are trying to convey.

Still, even if you have become a copywriting master, there is always room to improve. With that in mind, here are eight underrated copywriting tips you might consider if you’re looking to take your writing to the next level.

8 Underrated Copywriting Tips

1) Write with your non-dominant hand

Writing with your non-dominant hand can be a fun and unconventional way to stimulate your brain. Also, because you are breaking the familiarity of your dominant hand, this exercise allows your brain to explore new neural pathways. This can lead directly to new levels of creativity.

Writing in this way  may initially feel awkward and challenging (especially if you never write copy with a pen and paper in the first place). Still, give it a chance. Embrace the messiness and let your thoughts flow onto the page. You’ll be surprised by the unique ideas and fresh perspectives that might emerge.

2) Use emojis strategically

In recent years, emojis have become an integral part of modern communication. These little icons add visual interest, convey emotions, and inject personality into your writing. Indeed, they can bring a playful and relatable element to your copy that words sometimes lack. Where you might actually use them?

Well, within the right context, nowhere is off limits. Consider your headlines, subheadings, body copy and where emojis might spice things up. Word of warning, though: if you’re going to use emojis, make sure they actually align with your brand voice. Nothing worse than coming across as unprofessional.

3) Write on a different platform

Sometimes, a change of scenery is all you need to spark your creativity. Step away from your computer and experiment with writing on alternative platforms. This might mean grabbing a whiteboard or, as we’ve already mentioned, a pen and paper.

After all, the act of physically writing can activate different parts of your brain, helping you approach copywriting from a fresh perspective. Regardless, you might be surprised with how a slight switch in your writing 

4) Create a character

Regardless of whether or not you’re a private business or nonprofit organization, people connect with humanization. It’s what builds a deeper connection and makes your audience feel like they are part of something bigger. That’s where creating a character comes in. This character should embody the values of your audience. Give this character a name, personality traits, as well as a unique perspective.

By speaking directly to your audience through this character, you create a more intimate and engaging experience. This is where your copywriting will shine.

5) Use storytelling frameworks

Storytelling is a timeless art that captivates audiences and drives engagement. Do it right, and you bring your audience along for a ride (with a lesson) that they aren’t likely to forget. Do it wrong, and your messaging falls flat. At worst, people stop paying attention. This is where storytelling frameworks come in handy. Consider methods like the hero’s journey or the three-act structure– these are just two frameworks that create compelling narratives in your copy.

Like any effective story, copywriting that is infused with compelling storytelling can tap into your audience’s emotions, hold their attention, and leave a lasting impact. In fact, it just may be one of the most underrated copywriting tips you can consider.

6) Write at different times of the day

Everyone has their optimal time of day when creativity and productivity are at their peak. In fact, for the life of a writer, this is one of the first things they will consider. Some writers find their creativity in the morning, while others thrive during the quiet hours of the night.

However, if you are looking for a different experience altogether when crafting your copy, going directly against your established norm can work wonders. Experiment with writing at various times to discover your most productive and inspired moments. Maybe you decide to stick to your routine. That’s ok! However, switching things up just a little can pay dividends when it comes time to craft your copy.

7) Use a random word generator

Unleash your imagination and overcome writer’s block by using a random word generator. This kind of tool is just what it sounds like – it generates random words with little input from yourself. The point? To get unexpected input that can give you ideas for your writing that you might otherwise not have had.

Even if you don’t include the new content in your copywriting, a random word generator can push you outside your comfort zone and force you to think laterally. This can act as a springboard for fresh copy ideas that you may not have considered otherwise.

8) Experiment with different tones

Copywriting is an art of adapting your voice to connect with diverse audiences. That’s where our last underrated copywriting tips comes in. Try exploring a range of tones, from serious and professional to light-hearted and humorous. Serious tones may be appropriate for conveying authority and trust in professional settings, while a lighter tone can be engaging and relatable in more casual environments.

This kind of approach makes your writing more flexible and adaptable to the relevant audience. The result is copy that speaks more clearly to the people you are trying to reach.

…

Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!