Best Lead Magnet Ideas: Part 1

If you want leads for your business, you need to be using lead magnets. These are “freebies” that a prospect will typically get in exchange for their email. 

This provides value to them, while also bringing them into your ecosystem to be marketed to.

Today we are covering five of the best lead magnet ideas in part one of our two part series.

Lead Magnet Ideas: 1 – 5

1) Email course

An email course works well as a lead magnet because it’s a digestible amount of knowledge. With one lesson delivered daily to their inbox, it’s an easy (yet effective) way of learning from your competency.

An email course is also something your new lead doesn’t have to commit too much time to. Plus, it’s a great way to open the door to further email marketing!

2) Whitepaper

This is an authoritative piece of content about a specific topic. Much longer and more in-depth than a blog post, this is a great way to showcase your company’s expertise.

Back it up with statistics to give it more authority.

3) Templates

While templates aren’t a “guaranteed success,” it’s the closest thing you can get to it. People don’t want to put in too much effort for their desired result. They also want to follow in the footsteps of a success story that has gone before them.

While templates can be just about anything, check out this Pinterest board for some more inspiration.  

4) Trial period

Nobody wants to try a product before knowing what it’s all about. This is what makes a trial period of your product so appealing. That’s especially true if you have a product that is relatively expensive or in a higher price range.

5) Checklist

Checklists are simple and straight-forward because they work towards a very specific goal. In essence, the promise of a checklist is this: go through these specific steps, in this specific order, for this specific result.

Effective, because your company is ideally selling results. 

Stay tuned for part 2, and good luck with your lead generation!

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