Making Your Own Images For Social Media

Everybody knows that images are a huge part of social media marketing.

They make posts more engaging, build a connection with your audience, and are more effective at lead generation.

But what images do you actually use? Well….your own images, of course!

Why Using Your Own Images For Social Media is So Effective

Using your own images for social media is simply more interesting for your users. And with the amount of content that is out there, it’s important to do whatever you can to stand out.

After all, nobody wants to look at stock photos.

Using your own images is also a way to showcase your design talent.

That’s what we do at Lugh Studio, for example. 

Two Options For Your Own Images

1) Take photos.

This is the most obvious option you have for social media images.

Photos are both authentic and highly engaging. They are also effective at building trust with your audience.

Just make sure that the photos you do use are actually achieving their purpose. Check out this guide for some more tips.

2) Design images.

While this takes more work, it can definitely be worth your time. Designing your own social media images is the perfect way to build your brand identity.

Are you a serious business in the B2B space?

Maybe a hip one that serves the B2C space?

Regardless, creating your own images is a chance to align pictures with your brand. 

Two Tools You Can Use

If you choose to design your own images, be sure that you are editing and sizing them correctly.

To that end, there are two tools I would recommend you try: 

1) Canva

This software is your one stop shop for creating and designing the perfect images for social media use.

2) Skitch

This product of Evernote lets you take screenshots and edit them however you choose.

Remember, social media is all about building a genuine connection with your audience.

And using your own images is the perfect way to do that!

Are you looking for help growing your online business or nonprofit? Give us a shout! We provide a free consultation. Email us at!

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