User Experience, Part One: What Is User Experience?

Today we are kicking off our three post series on user experience. 

When we use these term, what we mean is this: creating products that are both easy and enjoyable for users. It usually involves a design team and can involve anything from designing an attractive website to creating animations for blog posts.

One thing is certain, though: anything goes…as long as it somehow benefits your user.

To give you more of an idea of what user experience looks like in reality, let’s look at some examples.

Important Elements of User Experience

Simple design.

This is one of the first things a design team should pay attention to. Everybody loves a simple design. That’s because it’s naturally pleasing to the eye and doesn’t overwhelm you.

Of course, “simple” doesn’t mean “simplistic.” There is a lot that can be said with minimal design. Check out these examples


That’s right: if something isn’t easy to use, people will give up. Simple as that.

It doesn’t matter if it’s your website, your content, or your product. Make it easy to use, however, and your users will appreciate you for it.


We will finish up our list of elements with one of the most important.

If you show love to your user, there’s actually a lot you can get away with. Maybe your website loads a bit too slowly. Maybe your landing pages look a little clunky.

But take the time and energy to show you care, and create an engaging experience for your users, and your business will be all the better because of it.

Want even more examples of user experience done well? Check out these six examples

One Last Thought

As Don Norman, inventor of the term “User Experience” said, “no product is an island.”

We’ll be diving deeper into what this means in part two of our series, when we cover exactly why user experience is so important.

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at or call us at (718) 855-1919!

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