Off-Page SEO: 5 Factors To Remember
When crafting an SEO strategy for your business, it’s important to consider off-page SEO. Both why it’s important and the areas you need to focus on to improve it.
In this post that’s what we will be covering. This will help you drive more traffic to your website over the long run and generate more business overall.
Why Does Off-Page SEO Matter?
To understand the importance of off-page SEO, it’s important to understand why SEO is important and how off-page SEO differs from on-page.
First, SEO, or search engine optimization, is the group of actions you take to make your website more visible to potential site visitors. The purpose here is to drive more visitors to your website with the intention of bringing more profit to your business or organization. For a deep dive into SEO, be sure to check out our ultimate guide to SEO. In it you’ll read everything you need to know about topic.
As for off-page SEO specifically? Whereas on-page SEO is everything you do on your various web pages to make them more user friendly and align with search intent (and can sometimes be quite technical), off-page SEO is essentially everything else that you have less control over. This includes the way people on the internet talk about your brand, links back to your website, and how active you are in content marketing.
While it could be easy to use “less control” as an excuse to neglect your off-page SEO, that’s a recipe for disaster. Off-page SEO doesn’t have to be confusing. Pay attention to the bottom five areas and you are on the right path to great off-page SEO results.
Five Factors To Remember For Better Off-Page SEO
1) The quality of backlinks to your website
Backlinks to your website are still the most fundamental aspect to off-page SEO. That’s because they are one of the most reliable ways to demonstrate to search engines that you are a trustworthy site. Of course, as Google has shown us time and again, simply having links pointing to your website is not enough. Get backlinks from sites that aren’t even in your niche, or worse, that you paid for, and it might actually do more harm than good.
Instead, focus on links from high quality websites that are in the same industry as you. These links will act as votes of confidence, give your site a higher authority, and convince search engines to show you to more online browsers.
Can’t think of ways to generate high quality backlinks? Give our recent post on building backlinks a read.
2) The number of backlinks to your website
While quality of backlinks is indeed more important than overall number, a lot of good backlinks is still better than just a few. That’s why you should focus on getting a higher number of backlinks through various outreach methods (see our post that we mentioned above).
That said, remember that a backlink from a new domain is often more effective for your off-page SEO than from a website that’s already linked to you in the past. Prioritize backlinks from new domains during your efforts.
3) Your ranking in pieces of content
We’ve established that you need a good amount of quality backlinks for better off-page SEO. But how do you get these backlinks? While there are a number of things you can do, the name of the game here is usually content.
High quality content that is either entertaining, educational, or solves your audience’s problem is something people naturally want to link to. This will drive up your posts’ ranking in search engines and gradually bring more and more visitors to your site.
4) Engagement on social media
Many of your potential site visitors are on social media. While it’s important to engage with them on whichever platforms they prefer, it’s important to keep in mind how much more convincing social proof can be than direct sales pitches.
That’s why engagement on social media is important. The more likes, shares and comments you have on your social media content, the more curious other people will be to check you out. This creates a snowball effect where more attention results in even more attention. Prioritize how much engagement your brand gets on social media and you will quickly build up ever better off-page SEO results.
Read our ultimate guide to social media marketing for more tips.
5) Your relationships with other people and companies in your industry
If you are serious about improving your off-page SEO, you simply can’t forget relationships. Relationships with other businesses and websites is one of the most important things to remember because it’s often your network that determines your success.
If you pay attention to the first four factors, your off-page SEO will begin to improve. You will start to establish your reputation as a trustworthy authority in your industry and your site visits will go up. But treat relationships with people in your industry as the icing on the cake.
Looking for collaboration on content? Want more people to link to your website? Think a mention of your brand by the right influencer could be a game changer? These are all things that are much easier with the right relationship.
So start building them up now! Provide value anywhere you can and start getting social with other brands in your industry that you think could help you. For more ideas on how this is done, give this article a look.
Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at firstname.lastname@example.org or call us at (718) 855-1919!