Content Marketing: How To Do It

Content marketing is more important than ever.

And if you’re not doing it, you could be missing out on potential business.

Today we are talking about why content marketing is important, as well as some tips on how to do it effectively.

Let’s get started. 

Why Content Marketing is Important

People have more choice than ever.

That’s why it’s important to help them before you sell something to them.

It’s no longer enough to shove an advertisement in front of a consumer’s face.

You have to help them, and you have to entertain them.

And creating content is how you do that.

Some Options For Content Marketing

Text, pictures, videos, and audio can all be considered content.

But really, it all comes down to two things. 

One, your personal interests, and two, your industry.

You want to first make sure that you’re creating content that you actually enjoy making.

This will help with consistency (which we will come to shortly).

You also want to make sure that your content style matches your industry.

A company in the STEM field might be highly scientific.

The written word would match.

If you work in the fashion industry?

Then pictures of your products will be the way to go.

Best Practices To Follow

Once you’ve decided on your type of content, there are some rules you should follow.

Be Consistent.

One piece of content per week should be your minimum.

Be Helpful.

Helping people is the name of the game.

Be Interesting.

No need to be boring.

If you have somebody’s attention when they see your content, you’re doing it right.

Give Content Marketing a Try!

Content marketing is here to stay.

It’s how businesses are connecting with their customers, solving their problems, and winning more fans in the process.

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!