HELP USA has been providing homes, jobs, and services to homeless families since 1986. After the 2012 disaster of Hurricane Sandy, Maria Cuomo Cole, the very hands-on Chair of the Board, asked if Lúgh Studio chip in by quickly creating a video to raise critically needed funds. We tapped into our pool of in-house and outside talent who all worked pro bono and pulled together poignant photographic images from Gerri Hernandez and Hidetoshi Nakahashi, an emotional soundtrack by Maria Mazzola, and expert video editing by Alek Michaud.

Completed and delivered in just five days, it was shown in NYC taxis during the 2012 holiday season.

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