Google Ad Grants
If you need to amplify your online presence and impact, Google Ad Grants is a vital tool. Google Ad Grants is an initiative by Google that allows qualifying nonprofits to reach audiences by providing $10,000 a month in free search advertising on the Google Ads platform.
Generate awareness, engage donors, enlist new volunteers and more through Google search ads. Employing keyword optimization enables you to leverage grant budgets, ensuring high-quality traffic and the achievement of your digital goals.
Program Overview
01
First Month — Setup Phase
Account Creation and Setup
- Establishing a Google Ads account (if not already existing).
- Linking the account to the Google Ad Grants program.
- Setting up billing (note: Google Ad Grants provides free advertising, but account setup is required).
Campaign Creation
- Developing ad campaigns aligned with the organization's goals.
- Creating ad groups and selecting keywords for each group.
- Writing ad copy and designing ad creatives.
Campaign Planning
- Understanding the nonprofit’s goals and objectives.
- Identifying target audiences and key demographics.
- Researching relevant keywords and search trends.
Analytics and Tracking
- Setting up Google Analytics integration for tracking.
- Establishing conversion tracking to measure campaign effectiveness.
Compliance Check
- Ensuring compliance with Google Ad Grants policies.
02
Ongoing Management
Monitoring and Optimization
- Regularly reviewing campaign performance.
- Adjusting bids, keywords, and ad copy for optimization.
- A/B testing different ad elements to improve performance.
Account Maintenance
- Keeping the account in good standing with Google's policies.
- Managing and updating account settings as needed.
Budget Management
- Ensuring effective use of the Google Ad Grants budget.
- Adjusting strategies to stay within the grant's spending limits.
Reporting
- Monthly reporting on campaign performance, including metrics like click-through rate, impressions, and conversions.
- Providing insights and recommendations based on data.
Strategic Consultation
- Offering ongoing strategic advice to maximize the impact of the ad grant.
- Keeping the nonprofit informed about new features and best practices in Google Ads.
Pricing
- Once you qualify for the grant program, we take care of the rest for $1,800 per month for set up and handling all aspects of the monthly campaigns plus branded landing page for $320.