01 First Month — Setup Phase
Account Creation and Setup
  • Establishing a Google Ads account (if not already existing).
  • Linking the account to the Google Ad Grants program.
  • Setting up billing (note: Google Ad Grants provides free advertising, but account setup is required).
Campaign Creation
  • Developing ad campaigns aligned with the organization's goals.
  • Creating ad groups and selecting keywords for each group.
  • Writing ad copy and designing ad creatives.
Campaign Planning
  • Understanding the nonprofit’s goals and objectives.
  • Identifying target audiences and key demographics.
  • Researching relevant keywords and search trends.
Analytics and Tracking
  • Setting up Google Analytics integration for tracking.
  • Establishing conversion tracking to measure campaign effectiveness.
Compliance Check
  • Ensuring compliance with Google Ad Grants policies.
02 Ongoing Management
Monitoring and Optimization
  • Regularly reviewing campaign performance.
  • Adjusting bids, keywords, and ad copy for optimization.
  • A/B testing different ad elements to improve performance.
Account Maintenance
  • Keeping the account in good standing with Google's policies.
  • Managing and updating account settings as needed.
Budget Management
  • Ensuring effective use of the Google Ad Grants budget.
  • Adjusting strategies to stay within the grant's spending limits.
  • Monthly reporting on campaign performance, including metrics like click-through rate, impressions, and conversions.
  • Providing insights and recommendations based on data.
Strategic Consultation
  • Offering ongoing strategic advice to maximize the impact of the ad grant.
  • Keeping the nonprofit informed about new features and best practices in Google Ads.
  • Once you qualify for the grant program, we take care of the rest for $1,800 per month for set up and handling all aspects of the monthly campaigns plus branded landing page for $320.