5 Ways To Improve Your Facebook Business Page

Your Facebook business page is one of the most important marketing tools you have.

There are over 2.8 billion monthly users on the platform, and the number is only growing. A lot of potential customers for your business!

Today we are sharing our top five tips for how you can improve your Facebook business page, and why they’re so important.

Let’s get started!

1) Invite friends to like your page.

This is our first point because it’s the easiest.

More likes means more people find your page. This increased visibility has the potential to bring in more business.

To check out how you do this, head on over to this page on Facebook.

2) Add content consistently.

We have talked in the past about the importance of content marketing.

Well, once you create content – you actually have to promote it!

That’s where your Facebook page comes in. Your business page is the perfect place to be adding content (or links to content) that your audience find valuable.

So take advantage of it!

3) Interact with other pages and users.

You shouldn’t just post something and then disappear.

Instead, use Facebook as a great chance to interact! This can be anything from answering questions that leads have about your product, to responding to testimonials from current customers. 

The possibilities for interaction and relationship-building are endless!

4) Keep an eye on analytics.

There’s no use in implementing Facebook to your marketing plan if you are going to pay attention to your numbers.

After all – you can’t improve it if you can’t measure it!

Check out this guide to Facebook analytics.

5) Don’t do TOO much self-promotion.

Our last tip for improving your Facebook Business page is, perhaps, counterintuitive.

While you should definitely be using Facebook to spread awareness of your brand, there is a line.

It’s not just a dumping place for blog post links!

Instead, treat your Facebook business page as an area where you strive to provide as much value to your audience as possible. Be sure to have a nice split of promoting your content….and linking to others.

Are you a nonprofit looking for help on your website? Give us a shout! We provide a free consultation. Email us at info@lughstudio.com or call us at (718) 855-1919!