Digital Marketing Strategy Series: Website

Nonprofit organizations need support more now than ever. Don’t let social distancing or budget cuts keep you from amping up your digital marketing. Luckily, there are proactive steps your organization can take to build up a presence and attract more leads and potential donors. The best part? You can keep costs low while continuing to drive donations higher. 

In this series, we will explore multiple digital channels and explain how to sustain and grow your nonprofit through digital marketing.

First up is your website. Your website is the digital face of your organization and plays an extremely integral part in digital strategy. It is important to assess your website’s condition before you jump head first into any digital marketing plan. Up to 85% of potential donors do not donate. Are you losing potential revenue because of an outdated user experience? 

If you are unsure how your website measures up, there are a few questions to ask yourself:

  1. Have I recently updated my website’s content?
  2. Have I informed my audience of recent changes or updates in the organization?
  3. Does my website entice visitors to donate with a clear button that stands out or by being optimized for mobile users?
  4. Does my current website encourage donors to give more by allowing international currencies or accepting Apple Pay/Google Pay/PayPal?

By making sure your website offers the best user experience possible, you will see higher and more frequent donations coming in to support your cause. At Lúgh Studio, we offer a wide range of design and development services to meet these particular needs. However, if you aren’t ready to commit to a full website redesign, consider adding a high-impact landing page to encourage site visitors to become donors. Checkout what we did for The American Cancer Society and contact us for a free consultation.

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