The Top 10 CRM Tools For Nonprofits In 2025

Choosing the right CRM (Constituent Relationship Management) platform for your nonprofit can feel overwhelming. You know you want a tool that helps with donor engagement and campaigns – but where do you even start? Thankfully, there are plenty of quality CRM tools for nonprofits out there. You just need an overview. 

That’s exactly what we provide you in this post. Below we rank 10 of our favorite CRM tools built for nonprofits. For each tool on the list, we also give you some useful background information to help with your choice.

Invest in just one of these, and your nonprofit will be better because of it. 

10 CRM Tools For Nonprofits You Should Check Out

1) Bloomerang

Best for: Small to mid-sized nonprofits focused on donor retention

Bloomerang is built specifically for nonprofits. With tools to track donations, manage relationships, and improve donor loyalty, this is a CRM that any organization can benefit from. Plus, Bloomerang is quite user-friendly. This makes it easy to stay focused on what really matters.

Highlights:

• Donor retention dashboard
• Built-in email marketing
• Responsive customer support
• Integrates with tools like Mailchimp and Zapier

2) Nonprofit Cloud

Best for: Larger organizations with custom needs and bigger budgets

Salesforce is arguably the most powerful CRM on the planet. Built for companies, the tool also has a nonprofit edition called Nonprofit Cloud. While this can be super effective, the software is not “plug-and-play”. There is a learning gap, so you’ll likely need a consultant or administrator to get the most out of it.

Highlights:

• Deep customization and automation
• Excellent reporting tools
• Discounted for nonprofits, although costs can quickly add up

3) Kindful

Best for: Organizations that want a streamlined donor CRM with great UX

Operated under the Bloomerang umbrella, Kindful offers beautiful donor profiles and easy-to-read dashboards. That makes it one of the easier CRM tools for nonprofits. This software is great for organizations that want robust donor data, but also want to avoid more complex systems.

Highlights:

• Smart donation tracking
• Clean, intuitive interface
• Strong visual reporting

4) Neon One

Best for: Mid-sized organizations that need everything in one place

Neon One combines most of the features that nonprofits want in a CRM. This includes event registration, email marketing, and even systems for peer-to-peer fundraising. Want a comprehensive platform that centralizes operations without feeling overwhelmed? Neon One is for you. 

Highlights:

• Event and volunteer management
• Custom forms and workflows
• Peer-to-peer and recurring giving tools
• Solid customer support

5) DonorPerfect

Best for: Growing nonprofits with complex fundraising needs

DonorPerfect is a classic CRM for nonprofits. Even though the interface isn’t as modern as some of the tools on this list, the functionality is still strong. DonorPerfect is especially useful for organizations that need two “higher level” abilities: detailed donor segmentation and multi-channel campaign management.

Highlights:

• Flexible donor database
• Powerful segmentation and mail merge
• Free training resources

6) Little Green Light

Best for: Smaller teams that are budget-conscious

Little Green Light is simple and affordable. But the best part? It’s also surprisingly powerful for its price point. If you don’t need a ton of features like some of the CRM’s on this list, but you still want a solid donor management system that can grow with you – Little Green Light is worth considering.

Highlights:

• Donation + acknowledgment tools
• Built-in task management
• Straightforward pricing

7) EveryAction

Best for: Advocacy-focused nonprofits and coalitions

EveryAction (now part of Bonterra) is built for nonprofits that are involved in digital advocacy or political organizing. The most important features of the CRM? Sophisticated fundraising tools combined with deep outreach functionality. While certainly not for every nonprofit, EveryAction is a great fit for the right organization.

Highlights:

• Built-in tools for texting, and phone banking
• Advocacy action pages
• Strong data and segmentation tools

8) Network For Good

Best for: Newer organization or teams without a full-time fundraiser

Network For Good (which is also part of Bonterra) focuses heavily on general ease of use. Its reporting capacities are simple but effective. Overall, Network For Good is a great option for nonprofits that want to get set up quickly with fundraising and donor management. 

Highlights:

• Fundraising campaigns & donation pages
• Built-in video messaging
• Smart donor insights

9) Keela

Best for: Data-driven teams that love smart tools

Keela combines CRM functionality with email marketing, automation, and fundraising analytics. This makes it a great CRM tool for nonprofits that need actionable data to guide their fundraising decisions. 

Highlights:

• AI-powered recommendations
• Built-in email marketing
• Clean dashboards

10) CiviCRM

Best for: Tech-savvy organizations that want a free, open-source option

CiviCRM is free to use, but you’ll need technical know-how to install and maintain it. Do you have a strong developer or IT partner? If so, CiviCRM can be incredibly powerful and customizable.

Highlights:

• 100% free, open-source software
• Highly customizable for large or unique organizations
• Add-ons for advocacy, membership, and events

Final Thoughts

Nonprofit CRM tools should help organizations create better relationships, not create more headaches. That’s why it’s important to consider your team’s capacity and budget before you get started with one.

Our advice? Pick a nonprofit CRM tool that you will actually use. Start with the right one, and it will support your organization’s growth for years to come.

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