Amp Up Your Digital Marketing Strategy

Brands and businesses need support right now. But as a business owner, don’t let social distancing or budget cuts keep you from playing the digital game. It’s never been a better time to work your digital marketing muscle. Luckily, there are proactive steps your business can take to build up a presence and attract leads. The best part? You can keep costs low, maintain authority, and continue to drive sales.

In this article, we give you an outline of each digital channel and explain how to sustain and grow your business through website assessment, content marketing, customer outreach, and customer relationship building.

Website

Your website is the digital face of your business and an integral part of your digital strategy. It’s important to assess your website’s condition before you start any digital marketing pursuit. 

At Lúgh Studio, we offer a wide range of design and development services to meet this particular need. However, if you aren’t ready to commit to a full website redesign, consider making some smaller enhancements. Some questions to ask yourself are before starting: 

(1) Have I recently updated my website content?
(2) Have I informed customers of recent business changes? 
(3) Have I experienced a sudden drop in traffic?
(4) Do I have Google Analytics and Google Search Console installed? (Having so will allow you to monitor and measure performance)

Social Media

If you ever thought social media might not be the right path, think again. It is, and will become an essential part of your marketing mix in the coming months. 

Why Social Media?

(1) More people are home 
(2) They need social interaction 
(3) They now depend on online purchasing
(4) They want to use their voice to influence others

Start by giving your social appearance a boost. Clean up any of your personal/business pages or connection bases. Refresh outdated content such as business information, images, videos or testimonials. 

With social media, it’s important to keep content relevant. Create new content based on your current business situation, next strategic move, big campaign idea, or the impact you are making in society. Listen to your audience and create a tactical-based plan based on the current demand. 

Most importantly, let your audience know you are active and thriving. Strengthen your social customer service team by maintaining relationships and practicing consistent communication. If you are an e-commerce brand, offer incentives like sales discounts or free-shipping as a way to generate website traffic and attract repeat customers.  

Video

In the world of digital, video certainly takes reign. In fact, 83% of marketers believe that video is becoming increasingly important. And, it is estimated that people will spend more daily minutes watching videos over the next few years than ever before.

Now with more people home and online, take this opportunity to spruce up your content by including video. Create short, sweet, and personable videos that will grab your audience’s attention. Making personalized content will allow you to build relationships with your customers, and help you stand out from your competitors. 

Benefits of personalized videos include:
(1) Increased engagement
(2) Higher open rates 
(3) Stronger relationship and connections
(4) Higher CTRs

Search

Last but not least is search marketing (or more commonly known as PPC, or “Paid Per Click”). For example, if you ever used Google Ads to drive website traffic or sales, you’ll know that it’s a quick way to expand your business presence and generate leads with minimal effort. 

Now with more people at home, Google is seeing a huge spike in general search traffic as many are turning to online researching and purchasing. Creating a search campaign can be a very simple and effective way to drive those folks to your website. 

The downside to running any search campaign is that Google Ads can be costly, so making sure that your campaign ads are properly set up and your keywords highly targeted, can certainly generate more bank for your buck. 

How We Can Help

Lúgh Studio specializes in helping businesses adapt digitally. If you are a business in need of digital marketing support, please contact us for a free consultation.