Video Marketing: Engage and Retain Your Audience with Motion Graphics



Humans are visual creatures. By nature, we’re wired to process and react to visuals much faster than we are to text. In fact, research shows that our brain processes visuals 60,000 times faster than words. So between genetics and modern technology, there’s no wonder why video has become such an effective marketing tool.

Motion graphics are great for storytelling and retention because they allow brands to easily communicate complex concepts while engaging their audience. According to Cisco, video will account for 80% of all internet traffic by 2021, which makes perfect sense. We live in an era of instant gratification, and video amplifies all traditional forms of marketing by providing quick and easy-to-process information. Further, it’s easy to scroll by a body of text whereas videos are more attention-grabbing and call the user to action—’click play.’

The design team at Lúgh Studio has extensive experience in designing branded videos that drive traffic and engage users. Take The Anatomy of Humans video we created for our STEM client Elsevier for example. Elsevier wanted to engage their chemistry arm, the Reaxys academic audience, in a way that their infographics hadn’t done before. In an effort to change up their visual marketing, Lúgh decided to create a video using 2.5D, a style of motion graphics which implements 2.5D layers at varied depths to create the illusion of an immersive 3D environment. Additionally, we used the video as an opportunity to cross promote a beer infographic that co-existed on Reaxys’ resource portal, which we previously designed for them as well. Watch below!

So how did we do it?
First, we received a Word document from Elsevier outlining facts about the human anatomy. From there, we developed a scene, wrote a script, animated, narrated and sourced the music. The result? An enticing video with a well-flowing storyline that effectively communicates the chemistry of the human body. Mission accomplished—if we do say so ourselves!

Need help with your video marketing? Let us help. Book a free consultation with Lúgh Studio today.


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