The Power of Quiz Marketing and Interactive Content

Interactive content has taken the digital marketing world by storm over the last few years! It’s all about engagement, according to Digital Marketing Expert Neil Patel who claims:

“When you make the content interactive, whether it’s text format or image format or anything like that, people will start learning more. Because they’re engaging. And that’s the key to helping people: it’s to make sure that they’re engaged.”

In fact, according to multiple studies:

  • 93% of marketers agree that interactive content effectively educates their buyers.
  • 51% of B2B buyers prefer short, educating and interactive content while doing online research.
  • 70% of marketers say that interactive content is effective at converting site visitors.
  • 79% of marketers agree that interactive content produces repeat visitors and multiple exposure.

Lúgh Studio offers brands a variety of interactive content to help them educate their target and communicate their message One form of digital marketing that we’ve seen perform particularly well for our clients is quiz marketing! Based on our digital experience, quiz marketing is truly a hidden gem when it comes to interactive content and lead generation.

The average quiz has a 31.6% lead capture rate and, according to BuzzSumo, the average quiz gets shared 1,900 times across digital platforms. Not only do quizzes maximize visibility and sharing on social media, but they also allow brands to capture information about users that they can leverage for conversions. As such, quizzes have really secured a spot in the everyday lives of social media users. Take BuzzFeed for example! The media and news company operates primarily on a traffic generation revenue model derived largely from the clicks they receive on quizzes (because deep down, we all want to know what type of vegetable we are). As a result, brands of all shapes and sizes are adding quizzes to their online marketing strategy—and Lúgh is here to help make them both visual and engaging!

You can view some of the quiz content we’ve created for our clients Re:Gender and Elsevierbelow:

Want to bring your interactive marketing to the next level? Book a free consultation with Lúgh Studio today!

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