As a graphic design and branding studio serving the STEM community, Lúgh is often tasked with creating content that will generate effective leads for our clients. To do that, we must consider who it is that our clients are targeting and determine the best ways to engage them. Ultimately, we want to produce quality designs that also yield qualified leads, attracting individuals who express a genuine interest in our clients’ products or services and are likely to convert into repeat customers.
The key to our marketing and design strategy? Lead generation—the process of optimizing marketing materials and channels to obtain promising prospects. Check out our infographic below, which outlines the different lead generation and design tactics that Lúgh implements for STEM clients like Elsevier and more: