STEM: Lead Generation Design
Lúgh Studio has a long history of working in STEM—a little over 20 years to be exact! Leveraging our academic and industry experience, we focus on delivering compelling designs for our STEM clients that will drive revenue growth, pipeline activity and brand awareness.
The key to our design strategy? Lead generation—the process of converting prospects who have expressed interest in a company’s products or services. Our goal as a design agency is to create ‘gated content,’ a tactic marketers use to generate leads by presenting prospects with valuable information in exchange for their contact information, such as name, email address, industry, title, etc. Fun fact, it’s estimated that as much as 80% of B2B content marketing assets are gated. Gated assets can consist of a variety of content, such as e-books, white papers, case studies, infographics, blogs, social media posts, videos and more. (All of which we have provided for our client Elsevier, the world’s largest online publisher for scientific data. You can view our work for Elsevier here.)
Additional lead generation strategies, include:
- Email Marketing
- Utilizing automation tools that will allow you to send highly-targeted emails to leads.
- Tailoring your content to feature key search words within the STEM community to enhance searchability and drive traffic.
- Social Media
- Publishing posts that will invite users to your website and engage with your gated content.
- Developing integrated marketing campaigns that will reach your target across multiple channels.
Ultimately, the designers at Lúgh create content to generate, convert and retain leads—from businesses to individual consumers. Stay tuned for our upcoming STEM blogs, which will share marketing tips and the latest industry trends.