Sportland Arcade Case Study

Sportland Arcade, a beloved fixture on Ocean City's boardwalk for over 50 years, found itself facing a unique challenge and opportunity. Despite its long-standing popularity, the arcade lacked a digital presence, leaving a gap in its ability to connect with both loyal patrons and potential new visitors. This situation became even more pressing when Sportland recently invested in a state-of-the-art LED billboard, offering a distinctive way to stand out from competitors. The arcade needed a website that would highlight the exciting new billboard feature, which allows for both internal promotions and public paid placements.

Lúgh Studio’s Solution

Lugh Studio stepped in with an innovative solution, designing a vibrant and user-friendly website that captures the essence of Sportland Arcade's fun-filled atmosphere. The new site serves as a digital gateway to the arcade experience. A key element of the site is a dedicated section for the LED billboard, allowing visitors to easily book their photos for display on the Ocean City boardwalk. This unique selling proposition is prominently featured, encouraging engagement and creating a new revenue stream. The website also incorporates user testimonials, effectively communicating Sportland's value to new and returning customers.