Two words — Responsive Design
It’s the most economical and sensible way to keep your brand consistent across an ever-expanding array of devices and interfaces.
Originally defined by Ethan Marcotte in A List Apart, responsive design meets the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device.
But it’s not just how it looks, it also matters WHY you are looking. If I’m at home looking up a restaurant, my main interest is probably the menu. On my phone, it’s most likely the address or phone number. It’s important to consider use cases when deciding the hierarchy of each display layout.
Here’s an example of a responsive design overhaul recently done for Eriksen Translations, which by the way, won them an international business award.
A leading provider of multilingual services in over 100 languages, Eriksen Translations (www.eriksen.com) wanted to do a complete redesign of their site.
The easy-to-navigate responsive design, along with their fresh new content emphasizing the company’s personal approach and longstanding focus on customer service, helped them win a Stevie® Award in the Best Overall Web Design category at The 11th Annual International Business Awards in Paris. The International Business Awards is open to individuals and organizations worldwide – public and private, for-profit and non-profit, large and small. The 2014 IBAs received entries from more than 60 nations and territories.
Here are a few things to think about when choosing responsive design for your site:
I’d be happy to give you some ideas for how this approach will help you engage with your users — no matter what the device. Send me an email or fill in the form below for a free quote.