More and more businesses are utilizing podcasts to generate leads. Podcasting is an extremely powerful marketing tool because not only do an increasing amount of prospects tune in, but it’s also a great way to build backlinks and enhance your SEO.
According to Jay Baer, president of Convince & Convert and host of the Social Pros podcast, 67 million Americans listen to at least one podcast per month, which is 14% higher than last year. What’s more, a survey conducted on 300,000 podcast listeners found that 63% of people bought something promoted by a host, indicating the influence that podcasts have on listeners’ spending decisions. This presents a great opportunity for small business owners who interview on podcast shows because they gain access to an established audience and reap the SEO benefits of backlinks via the podcast’s website. Not to mention, it’s free publicity!
Another benefit of doing podcast interviews is the ability to highlight your company’s expertise on a certain subject. To that end, you’re given the chance to position yourself as an industry expert by speaking to niche topics and/or products. An additional advantage to podcasting is getting to engage with consumers in a way that feels more conversational and community-building versus promotional. Listeners may feel more connected to you after tuning in, which will help build trust and potentially generate leads.
In an article written by Melinda Emerson, a small business expert who was named Forbes’ #1 Influential Woman for Entrepreneurs, the top 11 podcasts for small business owners are outlined as follows:
If you’re looking to establish your company as an industry leader, connect with consumers or drive traffic to your website, podcast appearances may be the avenue for you. Consider reaching out to any of the small business podcasts listed above or a podcast related to your trade, and position yourself as a forward thinking entrepreneur with industry insights. Podcast shows are always looking for engaging guests that will attract listeners, so it really is a win-win.
Here at Lúgh Studio, we specialize in lead generation by creating content that will generate, convert and retain leads. Stay tuned for more of our Small Business blogs, which will share helpful marketing tips and the latest industry trends.