How To Get More Email Subscribers: Part 1
As we have talked about numerous times, email marketing is essential for most businesses.
But how do you add more subscribers? Yes, email marketing (whether or not that includes a consistent newsletter) is a vital part of your marketing plan…but you need to have a sizeable list in the first place.
This is the topic of our new series: how to add more email subscribers. This will include two parts, and today we are sharing Part 1.
Let’s dive into the first ten strategies now.
How To Get More Subscribers: 1-10
Keep in mind that all of these can help you increase the number of newsletter subscribers. It’s up to you to reflect on which ones are the most relevant to your own situation.
1) Create Valuable Content
Content marketing is an essential part of modern day marketing. That’s because it educates your audience, gains their trust, and positions you as an authority that they might buy from (or donate to). One other natural side effect? More email subscribers. Of course, offering something in return is guaranteed to get you better results. Which brings us to the next point…
2) Offer a Lead Magnet
While you can simply ask people to sign up for your email list, offering something in return will almost always perform better. This is where lead magnets come in handy. A lead magnet is a valuable piece of content that you offer to your website visitors in exchange for their email address. There is a wide variety of options when it comes to what your lead magnet actually looks like (e-book, white paper, checklist, etc.). The one golden rule? Make sure your lead magnet is not only valuable to potential signups, but is something they actually want.
3) Use Pop-up Forms
Pop-up forms: nobody likes them, but you can’t deny that they work well. Extremely well, in fact. Regardless of your personal opinion on pop-up forms, consider giving them a go. They are a highly effective way to collect email addresses from your website visitors, and are even more effective when paired with a lead magnet. You might also consider using “exit-intent” pop-ups. These appear when a user is about to leave your website.
4) Optimize Your Website
Specifically, organize it for lead generation. LINK You’d be surprised how many websites are either a pain to use (so much for user experience), or aren’t set up for lead generation. If you want more email subscribers, this is hurting your ability to get them. So how do you do it? One of the quickest ways is to place sign-up forms in prominent locations on your site (your homepage or the sidebars), although there are many ways you can improve your results.
5) Use Social Media
Once you’ve set up your website to consistently generate more email subscribers, it’s time to get more people to your website! There’s a number of ways to do this. Indeed, depending on your situation, there’s likely no one “right answer” for this objective. However, social media can be an excellent tool at your disposal. Include links to your sign-up form in your social media profiles and share updates about your newsletter regularly.
6) Use Paid Advertising
Another way to get more people to your website (or sign up for your email list directly) is paid advertising. There are multiple platforms to use, so be sure to look into what the best option for your own company would be. This might include Google Ads or social media ads that target your ideal audience. The key phrase here is “ideal audience.” There are a ton of people out there who perfectly match your ideal subscriber – you just have to go find them. Paid advertising is a great way to do just that.
7) Host a Contest or Giveaway
If you want more subscribers, contests and giveaways are a great way to do it. That’s because they are effective at incentivizing people to sign up for your email newsletter – much the same way that a good lead magnet is. The process here is similar: offer a prize that is relevant to your target audience and make sure that the entry form requires an email address. You can even give away multiple prizes if you can manage it.
8) Partner With Other Brands
Collaboration is one of the best ways to gather more email subscribers. As we have pointed out in past posts, working with other brands puts you in front of people who might know you. This builds interest in your company or nonprofit, and gets you better results than working on your own. How you go about it? Reach out to people in your industry, and make them a valuable offer. This could be a direct payment, but there are plenty of ways to approach an offer.
9) Test Everything
While trying to add more email subscribers, you will be trying a variety of strategies (just this post has 10). One rule of thumb that will help you, regardless of which you decide to try? Testing everything. This will ensure you are getting the best results and continuously trying new things out – one of the essential steps to success!
10) Use Referral Marketing
Our last tip for adding more subscribers is all about getting your existing subscribers to do the work for you. Encourage your existing subscribers to refer their friends and colleagues to your email newsletter. Of course, it’s important that you offer them something in return. What do they get for each new subscriber? For every five? Consider something like a discount or exclusive content.
Are you an enterprise, nonprofit or small business looking for help on your website? Give us a shout! We provide a free consultation. Email us at firstname.lastname@example.org or call us at (718) 855-1919!