Instagram Marketing: 5 Ideas For Better Campaigns

Marketing on Instagram can be quite useful for your business.

It can raise awareness of your brand, bring in more leads and win you more customers.

But what if you want to do more than just post pictures?

Today we’re covering five ideas for effective Instagram marketing.

Five Ideas For Instagram Marketing

Post discounts for your products. 

Instagram is a great place to post visuals of your products. Because of that, it’s also a great way to advertise discounts for them.

This can take the form of a variety of different coupons.

Customer testimonials or reviews. 

This tactic for Instagram marketing serves as social proof.

It shows others that your product actually does what it claims and builds trust. This makes it more likely that you convert followers into buyers.

Instagram ads.

At the end of the day, you need to be making sales. A large following on Instagram doesn’t mean anything if it’s not contributing to your bottom line.

That’s why ads can be so good for Instagram marketing. These will typically take your user to a product or landing page.

Check out this guide on creating high-converting Instagram ads.

User-generated content.

This makes your company more “user focused.” 

User-generated content might include anything from pictures of customers using your product to their own snapshots staying at your hotel.

Check out this post for more ideas.

Run a contest.

Contests are a great way to get your followers excited and build more visibility.

You will often use contest specific hashtags with this, which can spread awareness of your brand even faster. The rules behind the contest are up to you.

Just make sure to keep it exciting!

Instagram marketing, when paired with the right idea, can bring a host of benefits to your business.

Give one of these five a try and let us know how it goes.

Are you looking for help growing your online business or nonprofit? Give us a shout! We provide a free consultation. Email us at!

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