Stop Wasting Time And Start EMAIL MARKETING
Do these look familiar to you?
At the rate our consumer-centric world is evolving, you and your customers probably receive around 100 to 200 of these a day. Are you starting to wonder if your next email campaign is worth the time and investment? Are your customers even interested?
Believe it or not, many companies and small businesses who incorporate email into their marketing strategy experience major success!
Not convinced? Check out these stats below, proving why email marketing should be at the forefront of your game plan.
- 99% of consumers check their email every day.
- 73% of Millennials prefer communication from businesses to come via email.
- 59% of marketers say email is their biggest source of ROI.
- 59% of respondents say marketing emails influence their purchase decisions.
- 61% of consumers prefer to be contacted by brands through email.
Other reasons why you should invest in Email Marketing:
Email is cheaper & easier to track than other channels.
Companies spend a lot more money on other channels, like print or TV. On average, email campaigns cost less and are easier to optimize than most other channels.
It is estimated that email marketing brings in $40 for every $1 spent. This makes email marketing one of the most cost-effective marketing methods, ahead of search, display, and social media marketing.
It’s personal and highly targeted
Customers are more likely to respond to personalized and relevant content.
Email is a highly flexible and engaging way to send specific messages to your customers and prospects. For instance, once I’ve given you my email – I’ve given you permission to get in touch. You can send me certain emails based on a wide variety of scenarios like why I subscribed, what I’ve bought on your site, where I live, how old I am and much more.
Targeting different segments with personalized messages lets you nudge me along the buying process and can greatly improve click-through rates.
CanIDeal Email Targeting Example
CanIDeal, one of our clients, is an emerging online marketplace for cannabis with the goal of providing a one-stop-shop online.
In an effort to promote their marketplace within the United States, CanIDeal wanted to target well-established cannabis businesses in states where cannabis is recreational.
To do this, Lugh Studio helped CanIDeal partner with MJBizDaily, an online cannabis business news site. With over 40,000 cannabis businesses and investors receiving their newsletter, Lugh Studio decided to send out a dedicated email blast to MJBizDaily’s email list. Their email list contained target groups like dispensaries, growers and ancillary businesses (which includes items like soil, security, packaging material).
As you can see, this list matched CanIDeal’s target audience perfectly.
By using the right imagery, tone and messaging, CanIDeal was able to target cannabis businesses that were looking for a better way to receive their products and equipment.
Email can reach people on-the-go
Majority of people will check their emails on a mobile device (phone, tablet, etc.). Checking emails is the most popular activity on a smartphone at 78%, with surfing the web at 73%, and Facebook at 70%.
Email Campaigns can integrate well with other tactics
Email marketing doesn’t live in its own little vacuum. Businesses can also integrate social media into their email campaigns. Adding social media buttons within your email can help grow your audience organically. In addition, content like new blog posts or an engaging video can be added into an email to help further promote your business.
Still wondering how you can improve your emails?
Start with Lúgh Studio to help ease those email marketing jitters!
Our design, programming and marketing teams specialize in helping clients bring their story to life. Contact us today for a free email audit and consultation.
Want to learn more? Here’s what we’ve been reading about best practices in email marketing:
Beginner’s guide on Email Marketing: Optinmonster
Email Marketing Strategies: Buffer
Email Subject Lines: Hubspot